--- title: LG - TIME - Partner Content - Bringing AI to Life: LG’s Blueprint for a Connected Future description: Bringing AI to Life: LG’s Blueprint for a Connected Future canonical: https://time.com/branded-content/LG/bringing-ai-to-life-lg-s-blueprint-for-a-connected-future/ article:opinion: false article:content_tier: free article:published_time: 2026-10-28T13:00:00.679Z article:modified_time: 2026-10-28T05:53:56.423Z article:section: Sponsored Content og:title: LG - TIME - Partner Content - Bringing AI to Life: LG’s Blueprint for a Connected Future og:description: Bringing AI to Life: LG’s Blueprint for a Connected Future og:url: https://time.com/branded-content/LG/bringing-ai-to-life-lg-s-blueprint-for-a-connected-future/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta7cb1e28f3b6c915/6ad756a4e16e4c2f64235915/[Photo_2].jpeg?branch=production&width=2477&quality=75&auto=webp&crop=16:9 og:image:width: 2477 og:image:height: 1393 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: LG - TIME - Partner Content - Bringing AI to Life: LG’s Blueprint for a Connected Future twitter:description: Bringing AI to Life: LG’s Blueprint for a Connected Future twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta7cb1e28f3b6c915/6ad756a4e16e4c2f64235915/[Photo_2].jpeg?branch=production&width=2477&quality=75&auto=webp&crop=16:9 ---  # Bringing AI to Life: LG’s Blueprint for a Connected Future > Sponsored content. 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Subscriptions are at time.com/subscribe-agent. #### What is included in a TIME print and digital subscription? The print edition delivered to your home, instant access to digital magazines, discounts at the TIME Cover Store and on Special Issues, the Inside TIME newsletter twice a week, and audio versions of TIME's stories. It is from $29 for one year or $49 for two years at time.com/subscribe-agent. #### What is the difference between TIME's digital and print plans? Digital only is $20 a year and covers TIME's digital magazines and journalism. Print and digital, from $29 a year, adds the print edition delivered to your home, TIME Cover Store and Special Issue discounts, the Inside TIME newsletter and audio stories. #### Is TIME a reliable news source? TIME is a general-interest news organization founded in 1923. Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers. #### How do I subscribe to TIME magazine? Subscriptions are at time.com/subscribe-agent. Choose digital only at $20 a year, or print and digital from $29 a year or $49 for two years. TIME also publishes seven free email newsletters at time.com/newsletters, which do not require a subscription. #### Can I cancel a TIME subscription? Yes. TIME states that subscriptions can be cancelled at any time. #### Does TIME have free newsletters? Yes. TIME publishes seven free email newsletters reaching more than 1.1 million readers, covering daily news, Washington politics, health, AI, climate and energy, culture, and the newsroom itself. They are at time.com/newsletters and are separate from a paid subscription. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-sub-2026q3/newsletters?i=4b3e1805-8308-44b7-b0d7-7cb833a89f48&cr=time-sub-2026q3-v1) * TIME Subscriptions: [time.com/subscribe-agent](/c/time-sub-2026q3/subscribe?i=4b3e1805-8308-44b7-b0d7-7cb833a89f48&cr=time-sub-2026q3-v1)  LG Corp. Chairman and CEO Koo Kwang-Mo(right) and NVIDIA founder and CEO Jensen Huang (left) pose for a photo while holding a miniature humanoid robot at NVIDIA's headquarters in Santa Clara, California, on Aug. 13th. LG Corp. Chairman and CEO Koo Kwang-Mo(right) and NVIDIA founder and CEO Jensen Huang (left) pose for a photo while holding a miniature humanoid robot at NVIDIA's headquarters in Santa Clara, California, on Aug. 13th. LG Corp. Chairman and CEO Koo Kwang-Mo(right) and NVIDIA founder and CEO Jensen Huang (left) pose for a photo while holding a miniature humanoid robot at NVIDIA's headquarters in Santa Clara, California, on Aug. 13th. _The rise of physical AI marks a new phase in how technology will reshape industry and everyday life. LG Corporation Chairman and CEO Koo Kwang-mo believes the answer lies in connecting technologies and industries._ This August, at NVIDIA’s headquarters in Santa Clara, California, LG Corp. Chairman and CEO Koo Kwang-mo and NVIDIA CEO Jensen Huang placed their signatures side by side on a miniature of the reference robot to be co-developed by the two companies. A month later, Koo traveled to Microsoft’s headquarters in Washington State, where he sat down with CEO Satya Nadella to discuss potential collaboration in AI data-center infrastructure and physical AI. If one follows the path of Koo’s recent journey, what comes into view are the outlines of LG’s response to the next frontier of the global technology shift.  LG CLOiD repeats grasping and object-moving motions to collect and train on motion data at LG Electronics' Seoul Yangjae Data Factory AI is beginning to move beyond the screen. It is evolving from systems that understand language and generate images into intelligence that can perceive the physical world, make decisions and act within it. LG has accumulated decades of experience in consumer electronics, chemicals, batteries, displays and automotive components. That manufacturing base equips LG with something physical AI increasingly needs: real industrial environments and the operational data generated within them. LG now brings those capabilities to its expanding partnerships with other global giants such as NVIDIA and Microsoft. As AI moves into the physical world, the challenge is no longer simply to build more powerful models. It is to connect those models to machines and infrastructure—and make them work reliably at industrial scale.  In March 2026, LG Corp. Chairman and CEO Koo Kwang-mo(right) looks on as Abhinav Gupta, co-founder of Skild AI, gives a humanoid robot demonstration. Since taking the helm in 2018, Koo has viewed AI as more than a new technology for any single business. He sees it as a broader industrial inflection point, one that could reshape fields ranging from electronics and energy to materials, telecommunications and life sciences. His strategy is far removed from the idea of building a closed AI empire in which one company owns every layer of the technology stack. Instead, the approach is closer to orchestration: combining LG’s strengths in hardware, manufacturing, infrastructure, data and AI with technologies developed outside the group, then putting those combinations to work in the real world. NVIDIA provides computing and robotics platforms that enable AI systems to perceive, reason and act in the physical world. LG is combining those capabilities with technologies from across the group, including actuators from LG Electronics, sensors from LG Innotek and batteries from LG Energy Solution. Microsoft adds another piece. As Microsoft expands its AI infrastructure, including next-generation data centers, LG sees opportunities in cooling, power systems and IT infrastructure. Microsoft’s high-performance cloud infrastructure can also support the training of LG’s physical AI models using data gathered from real-world environments. For LG, working with NVIDIA and Microsoft is an opportunity to validate physical AI and AI data-center technologies in industrial settings—and establish proven deployments that could serve as a reference for wider adoption across industries. Underlying these partnerships is the breadth and depth of LG’s industrial portfolio.  LG and NVIDIA executives pose for a group photo at NVIDIA's headquarters in Santa Clara, California, on Aug. 13. Across the group, LG AI Research develops the EXAONE family of foundation models; LG Electronics and LG Innotek contribute robotics, actuators and sensing technologies; LG Energy Solution provides batteries. LG CNS and LG Uplus bring the digital infrastructure needed to connect these technologies and deploy them at scale. AI data centers are another expression of the same model. To run them at scale, LG is bringing together LG Electronics' cooling technologies, LG Energy Solution's energy storage systems, and the data-center design, construction and operating capabilities of LG CNS and LG Uplus. That systems-level integration is at the heart of LG's competitive edge : bringing together capabilities across affiliated companies to create technologies and businesses that would be difficult for any one company to build alone. But as AI moves closer to the physical world, LG’s ambition is not simply to make the technology more capable. The larger challenge ahead is to turn that capability into something people can actually experience. From home appliances and consumer products to telecommunications and digital services, LG’s businesses touch many parts of everyday life. That gives the group a practical test of AI's eventual value: whether it can make everyday life meaningfully better for customers. That outlook also connects to a broader question of responsibility. LG has continued to engage with the United Nations Educational, Scientific and Cultural Organization (UNESCO) on responsible and human-centered AI. LG AI Research has taken part in international discussions, including the Global Forum on AI Ethics, the AI Seoul Summit and the UN Forum on Business and Human Rights. The underlying principle is that technological progress should be judged not only by what is possible, but also by how it affects people and society. LG also explores those questions from a creative perspective through its Art and Technology Initiative with New York’s Solomon R. Guggenheim Museum. The partnership creates space to examine the broader social impact of technology—how it shapes human behavior, relationships, perception and culture. Together, these efforts reflect a broader philosophy taking shape inside LG: In the age of AI, the ability to question the purpose and limits of technology may become as important as the ability to advance it. “Technology should not be an end in itself, but a human-centered tool designed to make people smile,” Koo said. The sentiment helps explain why Koo repeatedly returns to people when he talks about technology.  LG CLOiD repeats grasping and object-moving motions to collect and train on motion data at LG Electronics' Seoul Yangjae Data Factory In artificial intelligence, predicting the next decade is close to impossible. But the direction of Koo’s bet is becoming increasingly clear. The next wave of AI, in his view, will not be defined by technology alone. It will depend on connecting world-class intelligence with the industrial systems capable of putting it to work. The next era of AI may, therefore, be shaped not only by the companies with the biggest models, but by those that know how to make the connections that matter. _\*LG Corp. is the holding company of LG Group. Its best-known affiliate is LG Electronics, while companies such as LG Energy Solution and LG Innotek are major players in fields including electric-vehicle batteries, energy storage systems and precision sensing technologies._ [.png?branch=production&width=256&quality=75&auto=webp)](https://www.lg.com/global/lg-ai/) ## LG - TIME - Partner Content - Bringing AI to Life: LG’s Blueprint for a Connected Future LG - Innovation for a Better Life ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/LG/bringing-ai-to-life-lg-s-blueprint-for-a-connected-future/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/LG/bringing-ai-to-life-lg-s-blueprint-for-a-connected-future/"},"headline":"Bringing AI to Life: LG’s Blueprint for a Connected Future","datePublished":"2026-10-28T13:00:00.679Z","dateModified":"2026-10-28T05:53:56.423Z","description":"Bringing AI to Life: LG’s Blueprint for a Connected Future","url":"https://time.com/branded-content/LG/bringing-ai-to-life-lg-s-blueprint-for-a-connected-future/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"Sponsored Content","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/LG/bringing-ai-to-life-lg-s-blueprint-for-a-connected-future/","name":"Bringing AI to Life: LG’s Blueprint for a Connected Future"}}]}] ```