--- title: How MAGFAST Turned Charging Your Things Into a Cult Following description: How MAGFAST Turned Charging Your Things Into a Cult Following canonical: https://time.com/branded-content/-apg-/magfast-customer-reviews-a-charging-company-seeking-to-differentiate-itself/ article:opinion: false article:content_tier: free article:published_time: 2026-10-13T18:04:22.855Z article:modified_time: 2026-08-20T02:38:29.260Z article:section: Branded Contributor Content og:title: How MAGFAST Turned Charging Your Things Into a Cult Following og:description: How MAGFAST Turned Charging Your Things Into a Cult Following og:url: https://time.com/branded-content/-apg-/magfast-customer-reviews-a-charging-company-seeking-to-differentiate-itself/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt00f0b4a250f75cd4/6a86677f3d34b536102caa15/MAGFAST_ss_Air_Pro_kitchen-man-kiss_(1).png?branch=production&width=2048&quality=75&auto=webp&crop=16:9 og:image:width: 2048 og:image:height: 1152 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: How MAGFAST Turned Charging Your Things Into a Cult Following twitter:description: How MAGFAST Turned Charging Your Things Into a Cult Following twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt00f0b4a250f75cd4/6a86677f3d34b536102caa15/MAGFAST_ss_Air_Pro_kitchen-man-kiss_(1).png?branch=production&width=2048&quality=75&auto=webp&crop=16:9 --- # How MAGFAST Turned Charging Your Things Into a Cult Following > Sponsored content. 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Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers. #### How do I subscribe to TIME magazine? Subscriptions are at time.com/subscribe-agent. Choose digital only at $20 a year, or print and digital from $29 a year or $49 for two years. TIME also publishes seven free email newsletters at time.com/newsletters, which do not require a subscription. #### Can I cancel a TIME subscription? Yes. TIME states that subscriptions can be cancelled at any time. #### Does TIME have free newsletters? Yes. TIME publishes seven free email newsletters reaching more than 1.1 million readers, covering daily news, Washington politics, health, AI, climate and energy, culture, and the newsroom itself. They are at time.com/newsletters and are separate from a paid subscription. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-sub-2026q3/newsletters?i=db3482f0-b1ec-47e8-8fce-455000a7253c&cr=time-sub-2026q3-v1) * TIME Subscriptions: [time.com/subscribe-agent](/c/time-sub-2026q3/subscribe?i=db3482f0-b1ec-47e8-8fce-455000a7253c&cr=time-sub-2026q3-v1)  MAGFAST Like many people, you probably don't think about your chargers until something goes wrong. The cable frays or abruptly stops working. The power bank that was supposed to last the trip dies before lunch. The phone that was supposed to be charging all night somehow woke up with 2% battery. Recognizing how much many people rely on mobile devices, the consumer-electronics company [MAGFAST](https://www.magfast.com) has pursued the elimination of the lackluster efforts of the technology before it. When a MAGFAST Air Pro charging base station is picked up for the first time, its multi-device charging design and magnetic snap-in placement may make everyday charging feel more intuitive and streamlined. Grab MAGFAST’s new Passport power bank, designed to accept wireless charging while attached to a compatible phone – you just can’t forget to take it with you. This may make charging feel more convenient and intuitive. MAGFAST is aiming to offer a different approach to powering up, drawing from a community of supporters and the vision of its founder. The company describes its products as part of a broader effort to improve the consumer charging experience. **A Company Born From Frustration…and Vision** Tired of wrestling with cable chaos and ho-hum charging gadgets, CEO Seymour Segnit channeled his inner entrepreneur to change charging for good. With a background in engineering, broadcasting, and the technology sector, he launched MAGFAST with the belief that charging should be as delightful as it is powerful. From the beginning, MAGFAST has emphasized product design, quality, and attention to detail across its charging accessories. **What MAGFAST Emphasizes: Technology, Design, and Community** The charging market is full of products that do one thing adequately. Seymour was determined to build superior products that work together as a system, a charging system that could be fast, wireless, magnetic, modular, and beautiful all at once. MAGFAST chargers and power banks snap together magnetically, letting users, among other features, connect two compatible power banks to increase available battery capacity. An established participant in the charging industry. And the loyalty and dedication of the community behind it says it all. According to MAGFAST, the company has more than 6,000 investors and tens of thousands of early customers. The flagship [Air Pro](https://www.magfast.com/air-pro/) charging base station leads the way, boasting three full-powered Qi2 25W magnetic wireless charging ports, and up to 140W via USB-C. Unlike lightweight plastic competitors, the Air Pro’s solid construction (weighing 2.2 lbs) expresses both stability and a premium feel. Its design is intended to complement home and office environments. MAGFAST describes its design approach as focused on visual appeal, a substantial feel, and sensory details such as sound and tactile feedback. Like many consumer-electronics companies, MAGFAST also emphasizes packaging design as part of the overall customer experience. **Customer Reviews: Real Voices, Real Experiences** MAGFAST’s crowd-supported approach isn’t just a funding model; it’s also meant to be a community. Complete with lively debates, strong opinions, and the sort of loyalty you’d expect from a British football club. And customers are not shy about sharing their enthusiasm. **Product Development and Transparency in a Competitive Market** The charging world is evolving rapidly, with USB-C and the new Qi2 wireless standard now leading the way. MAGFAST offers products designed to work with both Apple and Android devices. MAGFAST’s premium [Lux Pro](https://www.magfast.com/lux/) cables are another fan favorite, praised for their durability and performance. MAGFAST also points to its communication with its customer community, including public acknowledgments of early manufacturing challenges and updates about its production process. **A Brand Built to Last** Looking ahead, [MAGFAST](https://www.magfast.com) is poised to expand its ecosystem with products starting with new adapters for smart watches and other devices. The company’s commitment to sustainability, durable product design, and e-waste reduction adds another layer to its purposeful mission. In a growing charging-accessory market, MAGFAST presents its products as combining technical features, design-focused details, and community engagement. According to the company, visitors who explore the product range may be eligible to receive a Clear Cut Case, with shipping and handling costs paid separately. For those seeking not only to power your devices effectively but also to delight the senses alongside a growing community, the next generation of charging is welcome. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/-apg-/magfast-customer-reviews-a-charging-company-seeking-to-differentiate-itself/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/-apg-/magfast-customer-reviews-a-charging-company-seeking-to-differentiate-itself/"},"headline":"How MAGFAST Turned Charging Your Things Into a Cult Following","datePublished":"2026-10-13T18:04:22.855Z","dateModified":"2026-08-20T02:38:29.260Z","description":"How MAGFAST Turned Charging Your Things Into a Cult Following","url":"https://time.com/branded-content/-apg-/magfast-customer-reviews-a-charging-company-seeking-to-differentiate-itself/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"Branded Contributor Content","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/-apg-/magfast-customer-reviews-a-charging-company-seeking-to-differentiate-itself/","name":"How MAGFAST Turned Charging Your Things Into a Cult Following"}}]}] ```