--- title: Nir Eyal | TIME description: Nir Eyal is the author ofHooked: How to Build Habit-Forming Productsand blogs atNirAndFar.com. canonical: https://time.com/author/nir-eyal/ og:title: TIME | Current & Breaking News | National & World Updates og:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. og:url: https://time.com/author/nir-eyal/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 300 og:image:height: 300 og:image:alt: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. og:type: profile twitter:card: summary twitter:title: TIME | Current & Breaking News | National & World Updates twitter:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Nir Eyal ## Nir Eyal _Nir Eyal is the author of_[_Hooked: How to Build Habit-Forming Products_](http://www.nirandfar.com/gethooked)_and blogs at_[_NirAndFar.com_](http://www.nirandfar.com/)_._ ## Nir Eyal *  Mar 11, 2017 ### [How to Stay Focused and Eliminate Distraction](https://time.com/4698142/stay-focused-brain-health/) Attention isn't as simple as it seems, according to science [IDEAS](/section/ideas/) *  Nov 29, 2016 ### [The Way You Think About Willpower Is All Wrong](https://time.com/4584298/willpower-ego-depletion-myth/) It isn't a limited resource [IDEAS](/section/ideas/) *  Feb 19, 2016 ### [Why Your Friendships Make You Happier, According to Science](https://time.com/4228151/health-adult-friendship/) Be strategic and intentional about your friendships [IDEAS](/section/ideas/) *  Jan 29, 2016 ### [How to Clear Your Computer of Endless Distractions](https://time.com/4199863/computer-clean-up/) The cost of clutter can be greater than you think [IDEAS](/section/ideas/) *  Jan 19, 2016 ### [The Strange (But Effective) Way to Stick to Hard Goals](https://time.com/4175356/habits-routines/) [IDEAS](/section/ideas/) Meta: null ```json [{"@context":"https://schema.org","@type":"Organization","@id":"https://time.com/","name":"TIME","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/","name":"Home"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/author/nir-eyal/","name":"Nir Eyal"}}]},{"@context":"https://schema.org","@type":"Person","@id":"https://time.com/author/nir-eyal/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/author/nir-eyal/"},"name":"Nir Eyal","jobTitle":null,"description":"Nir Eyal is the author ofHooked: How to Build Habit-Forming Productsand blogs atNirAndFar.com.","url":"https://time.com/author/nir-eyal/","sameAs":["https://x.com/nireyal"],"worksFor":{"@type":"Organization","name":"TIME","url":"https://time.com/"}}] ```