--- title: Nicole Brachetti Peretti | TIME description: Nicole Brachetti Peretti is an investor and entrepreneur whose ventures span technology, sport and life sciences. She is also a visiting professor in practice at Lancaster University, focusing on the intersection of technology and entrepreneurship. canonical: https://time.com/author/nicole-brachetti-peretti/ og:title: TIME | Current & Breaking News | National & World Updates og:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. og:url: https://time.com/author/nicole-brachetti-peretti/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 300 og:image:height: 300 og:image:alt: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. og:type: profile twitter:card: summary twitter:title: TIME | Current & Breaking News | National & World Updates twitter:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Nicole Brachetti Peretti ## Nicole Brachetti Peretti _Nicole Brachetti Peretti is an investor and entrepreneur whose ventures span technology, sport and life sciences. She is also a visiting professor in practice at Lancaster University, focusing on the intersection of technology and entrepreneurship._ ## Nicole Brachetti Peretti *  Nov 11, 2025 ### [AI Regulation is Not Enough. We Need AI Morals](https://time.com/7332888/we-need-ai-morals/) "The challenge of our time is to keep moral intelligence in step with machine intelligence," argues ... [IDEAS](/section/ideas/) Meta: null ```json [{"@context":"https://schema.org","@type":"Organization","@id":"https://time.com/","name":"TIME","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/","name":"Home"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/author/nicole-brachetti-peretti/","name":"Nicole Brachetti Peretti"}}]},{"@context":"https://schema.org","@type":"Person","@id":"https://time.com/author/nicole-brachetti-peretti/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/author/nicole-brachetti-peretti/"},"name":"Nicole Brachetti Peretti","jobTitle":null,"description":"Nicole Brachetti Peretti is an investor and entrepreneur whose ventures span technology, sport and life sciences. She is also a visiting professor in practice at Lancaster University, focusing on the intersection of technology and entrepreneurship.","url":"https://time.com/author/nicole-brachetti-peretti/","worksFor":{"@type":"Organization","name":"TIME","url":"https://time.com/"}}] ```