--- description: Heggeness is a former principal economist and senior advisor for the U.S. Census Bureau and an associate professor of public affairs and economics at the University of Kansas. An expert on gender and the economy, her forthcoming book is SWIFTYNOMICS: Women in Today's Economy(UC Press). title: TIME | Current & Breaking News | National & World Updates image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Misty Heggeness ## Misty Heggeness Update your preferences in [Account Settings](/account/preferences/) Close [Heggeness](https://www.mistyheggeness.com/) is a former principal economist and senior advisor for the U.S. Census Bureau and an associate professor of public affairs and economics at the University of Kansas. An expert on gender and the economy, her forthcoming book is [_SWIFTYNOMICS: Women in Today's Economy_](https://www.ucpress.edu/books/swiftynomics/hardcover)(UC Press). ## Misty Heggeness Update your preferences in [Account Settings](/account/preferences/) Close *  Oct 6, 2025 ### [Taylor Swift’s Album Captures the Power of Women's Work](https://time.com/7323542/taylor-swift-album-the-life-of-a-showgirl/) Taylor Swift redefines work and innovation in her new album, writes 'Swiftynomics' author Misty L. H... [IDEAS](/section/ideas/) *  Aug 17, 2025 ### [Taylor Swift’s Album Release is Quintessential Swiftynomics](https://time.com/7309943/taylor-swift-new-album-swiftynomics/) Taylor Swift's album announcement is "a masterclass in modern advertising," writes Misty L. Heggenes... [IDEAS](/section/ideas/) *  Apr 18, 2024 ### [Taylor Swift Isn’t the Economic Force. It’s Her Fans](https://time.com/6968040/taylor-swift-swifties-economic-force/) Women today want content that speaks to their lived experiences. And they’re willing to pay for it, ... [IDEAS](/section/ideas/) Meta: null ```json [{"@context":"https://schema.org","@type":"Organization","@id":"https://time.com/","name":"TIME","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/","name":"Home"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/author/misty-l-heggeness/","name":"Misty Heggeness"}}]},{"@context":"https://schema.org","@type":"Person","@id":"https://time.com/author/misty-l-heggeness/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/author/misty-l-heggeness/"},"name":"Misty Heggeness","jobTitle":null,"description":"Heggeness is a former principal economist and senior advisor for the U.S. Census Bureau and an associate professor of public affairs and economics at the University of Kansas. An expert on gender and the economy, her forthcoming book is SWIFTYNOMICS: Women in Today's Economy(UC Press).","url":"https://time.com/author/misty-l-heggeness/","worksFor":{"@type":"Organization","name":"TIME","url":"https://time.com/"}}] ```