--- title: Gary Belsky | TIME description: Gary Belsky, former editor in chief of ESPN The Magazine and ESPNInsider.com, is co-author of the bestselling Why Smart People Make Big Money Mistakes—And How To Correct Them: Lessons from the Life-Changing Science of Behavioral Economics. Gary, a media consultant, lectures on sales psychology, behavioral economics and decision making to businesses and consumer groups around the world. canonical: https://time.com/author/gary-belsky/ og:title: TIME | Current & Breaking News | National & World Updates og:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. og:url: https://time.com/author/gary-belsky/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 300 og:image:height: 300 og:image:alt: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. og:type: profile twitter:card: summary twitter:title: TIME | Current & Breaking News | National & World Updates twitter:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production ---  # Gary Belsky  ## Gary Belsky Gary Belsky, former editor in chief of _ESPN The Magazine_ and ESPNInsider.com, is co-author of the bestselling _Why Smart People Make Big Money Mistakes—And How To Correct Them: Lessons from the Life-Changing Science of Behavioral Economics_. Gary, a media consultant, lectures on sales psychology, behavioral economics and decision making to businesses and consumer groups around the world.  ## Gary Belsky *  Apr 25, 2014 ### [6 Simple Rules for Simplifying Everything](https://time.com/77117/simplify-everything/) [WORLD](/section/world/) *  Mar 10, 2014 ### [The One Thing Business Schools Need to Start Teaching](https://time.com/15734/the-one-thing-business-schools-need-to-start-teach/) [WORLD](/section/world/) Meta: null ```json [{"@context":"https://schema.org","@type":"Organization","@id":"https://time.com/","name":"TIME","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/","name":"Home"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/author/gary-belsky/","name":"Gary Belsky"}}]},{"@context":"https://schema.org","@type":"Person","@id":"https://time.com/author/gary-belsky/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/author/gary-belsky/"},"name":"Gary Belsky","jobTitle":null,"description":"Gary Belsky, former editor in chief of ESPN The Magazine and ESPNInsider.com, is co-author of the bestselling Why Smart People Make Big Money Mistakes—And How To Correct Them: Lessons from the Life-Changing Science of Behavioral Economics. Gary, a media consultant, lectures on sales psychology, behavioral economics and decision making to businesses and consumer groups around the world.","image":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4b67f919daef666a/6986845ecd804d0640cc9a0d/a30699adf88a56f38defec3d45222e08.jpeg?branch=production","url":"https://time.com/author/gary-belsky/","sameAs":["https://x.com/garybelsky"],"worksFor":{"@type":"Organization","name":"TIME","url":"https://time.com/"}}] ```