David B. Yoffie and Michael A. Cusumano

David B. Yoffie and Michael A. Cusumano are the authors of Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs.

Recent Articles

Starbucks 'Race Together' Initiative Is Brilliant

CEO Howard Schultz is known for making bold moves. But this one may be his biggest challenge yet.

By David B. Yoffie and Michael A. Cusumano
More from TIME
More From TIME