--- description: Adair, founder of PolitiFact and a professor of journalism and public policy at Duke University, is the author of Beyond the Big Lie title: TIME | Current & Breaking News | National & World Updates image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Bill Adair ## Bill Adair Update your preferences in [Account Settings](/account/preferences/) Close Adair, founder of PolitiFact and a professor of journalism and public policy at Duke University, is the author of [_Beyond the Big Lie_](https://urldefense.com/v3/%5F%5Fhttps:/www.simonandschuster.com/books/Beyond-the-Big-Lie/Bill-Adair/9781668050705%5F%5F;!!OToaGQ!pqP2uG5B9TNRkLWSe92RzmbDyIMbMzxsX%5FfLFaN%5FBDD1ec80kCRf9%5FUjyUNS5swGBfHI%5FqjdmSalmTnYcumBXro7ldat2Q$) ## Bill Adair Update your preferences in [Account Settings](/account/preferences/) Close *  Oct 15, 2024 ### [How To Make Lying Unpopular in Politics](https://time.com/7085682/making-lying-unpopular-in-politics-essay/) It's time for politicians to take a pro-truth pledge, writes Bill Adair. [IDEAS](/section/ideas/) Meta: null ```json [{"@context":"https://schema.org","@type":"Organization","@id":"https://time.com/","name":"TIME","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/","name":"Home"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/author/bill-adair/","name":"Bill Adair"}}]},{"@context":"https://schema.org","@type":"Person","@id":"https://time.com/author/bill-adair/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/author/bill-adair/"},"name":"Bill Adair","jobTitle":null,"description":"Adair, founder of PolitiFact and a professor of journalism and public policy at Duke University, is the author of Beyond the Big Lie","url":"https://time.com/author/bill-adair/","worksFor":{"@type":"Organization","name":"TIME","url":"https://time.com/"}}] ```