--- title: Amy Willard Cross | TIME description: Cross is the founder of Gender Fair, the first consumer ratings system for gender equality which produces ratings on brands, colleges, B2B vendors and nonprofits so people can align their dollars with their values of equality. She was named a Global Thinker by Foreign Policy for her work in “Economic Girl Power” canonical: https://time.com/author/amy-willard-cross/ og:title: TIME | Current & Breaking News | National & World Updates og:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. og:url: https://time.com/author/amy-willard-cross/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 300 og:image:height: 300 og:image:alt: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. og:type: profile twitter:card: summary twitter:title: TIME | Current & Breaking News | National & World Updates twitter:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Amy Willard Cross ## Amy Willard Cross Cross is the founder of [Gender Fair,](https://www.genderfair.com/) the first consumer ratings system for gender equality which produces ratings on brands, colleges, B2B vendors and nonprofits so people can align their dollars with their values of equality. She was named a Global Thinker by Foreign Policy for her work in “Economic Girl Power” ## Amy Willard Cross *  Sep 18, 2024 ### [How Women Can Use Their Financial Power to Create Change](https://time.com/7022055/female-wealth-gap-essay/) It's time to start counting the Female Domestic Product as a real way to close the gender wealth gap... [IDEAS](/section/ideas/) Meta: null ```json [{"@context":"https://schema.org","@type":"Organization","@id":"https://time.com/","name":"TIME","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/","name":"Home"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/author/amy-willard-cross/","name":"Amy Willard Cross"}}]},{"@context":"https://schema.org","@type":"Person","@id":"https://time.com/author/amy-willard-cross/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/author/amy-willard-cross/"},"name":"Amy Willard Cross","jobTitle":null,"description":"Cross is the founder of Gender Fair, the first consumer ratings system for gender equality which produces ratings on brands, colleges, B2B vendors and nonprofits so people can align their dollars with their values of equality. She was named a Global Thinker by Foreign Policy for her work in “Economic Girl Power”","url":"https://time.com/author/amy-willard-cross/","worksFor":{"@type":"Organization","name":"TIME","url":"https://time.com/"}}] ```