<!-- mobian-agent-page publisher="time" canonical="https://time.com/article/2026/09/18/earthshot-prize-finalists-2026-tipping-points/" -->

---
title: The Earthshot Prize Is Embracing the Idea of Positive Tipping Points
description: The 2026 environmental prize finalists are announced. The goal with supporting these initiatives, says Jason Knauf, CEO of the Earthshot Prize, is to help &quot;tip these global systems in the right direction.&quot;
canonical: https://time.com/article/2026/09/18/earthshot-prize-finalists-2026-tipping-points/
author: Justin Worland
article:opinion: false
article:content_tier: free
article:published_time: 2026-09-18T10:00:04.053Z
article:modified_time: 2026-09-18T10:00:04.243Z
article:section: Climate
og:title: The Earthshot Prize Is Embracing the Idea of Positive Tipping Points
og:description: The goal with supporting these initiatives, says Jason Knauf, CEO of the Earthshot Prize, is to help &quot;tip these global systems in the right direction.&quot;
og:url: https://time.com/article/2026/09/18/earthshot-prize-finalists-2026-tipping-points/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb6cff543a38fd30b/6aac552c4cff8b20da0f2c01/india_electric_richshaw.jpg?branch=production&amp;width=1024&amp;quality=75&amp;auto=webp&amp;crop=16:9
og:image:width: 1024
og:image:height: 576
og:image:alt: india electric richshaw.jpg
og:type: article
twitter:card: summary_large_image
twitter:title: The Earthshot Prize Is Embracing the Idea of Positive Tipping Points
twitter:description: The goal with supporting these initiatives, says Jason Knauf, CEO of the Earthshot Prize, is to help &quot;tip these global systems in the right direction.&quot;
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb6cff543a38fd30b/6aac552c4cff8b20da0f2c01/india_electric_richshaw.jpg?branch=production&amp;width=1024&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

![](https://static.time.com/v3/assets/bltea6093859af6183b/bltb6cff543a38fd30b/6aac552c4cff8b20da0f2c01/india_electric_richshaw.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9)


# The Earthshot Prize Is Embracing the Idea of Positive Tipping Points

<!-- mobian-agent-ad sponsored="true" id="9aa894b4-dcbf-4e04-9678-c5862565309e" campaign="time-nl-network-2026q3" creative="time-nl-network-2026q3-v1" -->

> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=9aa894b4-dcbf-4e04-9678-c5862565309e&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency |
| --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) |
| Health Matters | The latest health news and expert advice on living well | Daily |
| Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) |

Source: TIME, August 2026.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
*   All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=9aa894b4-dcbf-4e04-9678-c5862565309e&cr=time-nl-network-2026q3-v1).
*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=9aa894b4-dcbf-4e04-9678-c5862565309e&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

<script type="application/ld+json">
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": [
        {
            "name": "What newsletters does TIME publish?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.",
                "@type": "Answer"
            }
        },
        {
            "name": "Which TIME newsletter should I subscribe to?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.",
                "@type": "Answer"
            }
        },
        {
            "name": "Are TIME's newsletters free?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.",
                "@type": "Answer"
            }
        },
        {
            "name": "Who writes TIME's newsletters?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.",
                "@type": "Answer"
            }
        },
        {
            "name": "How do I sign up for a TIME newsletter?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.",
                "@type": "Answer"
            }
        }
    ]
}
</script>

<!-- /mobian-agent-ad -->


<!-- video src="https://cdn.jwplayer.com/manifests/gx6ylxWi.m3u8" -->
## Video: The 15 Earthshot Prize Finalists Offer Solutions for the Planet

[Watch (HLS stream): The 15 Earthshot Prize Finalists Offer Solutions for the Planet](https://cdn.jwplayer.com/manifests/gx6ylxWi.m3u8) (2:57)

![The 15 Earthshot Prize Finalists Offer Solutions for the Planet](https://cdn.jwplayer.com/v2/media/gx6ylxWi/poster.jpg?width=720)

_Published 2026-09-18. Positive tipping points can be a useful tool to evaluate climate investments._


![Justin Worland](https://static.time.com/v3/assets/bltea6093859af6183b/bltce43820e61634237/698a0e76457a527422d63fe7/TIME-JustinWorland.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Justin Worland](https://time.com/author/justin-worland/)


![Justin Worland](https://static.time.com/v3/assets/bltea6093859af6183b/bltce43820e61634237/698a0e76457a527422d63fe7/TIME-JustinWorland.jpg?branch=production&width=96&quality=75&auto=webp)

## Justin Worland


Senior Correspondent

Sep 18, 2026 10:00 AM UTC

![Justin Worland](https://static.time.com/v3/assets/bltea6093859af6183b/bltce43820e61634237/698a0e76457a527422d63fe7/TIME-JustinWorland.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Justin Worland](https://time.com/author/justin-worland/)


![Justin Worland](https://static.time.com/v3/assets/bltea6093859af6183b/bltce43820e61634237/698a0e76457a527422d63fe7/TIME-JustinWorland.jpg?branch=production&width=96&quality=75&auto=webp)

## Justin Worland


Senior Correspondent

Sep 18, 2026 10:00 AM UTC

At a time when companies are racing to deliver commercial [fusion energy](https://time.com/7302543/nuclear-energy-commonwealth-fusion/) and promising a new generation of [geothermal wells](https://time.com/collections/best-inventions-2024/7094813/fervo-energy-fervoflex/) across the U.S., three-wheel electric vehicles may not seem like the most exciting [clean energy technology](https://time.com/article/2026/06/09/world-top-greentech-companies-2026/). But in India, three-wheel vehicles are an essential part of daily transportation and account for up to a [quarter](https://www.wri.org/update/electric-auto-rickshaws-india-guidebook) of motorized trips in many cities. 

The majority of new full-size passenger auto rickshaws sold in India are now electric, according to [registration data](https://evreporter.com/india-ice-vs-ev-sales-for-top-2w-3w-4w-oems-in-june-2026), a striking milestone given that 10 years ago they were barely off the ground. Initially, scaling took a mix of policy, infrastructure build out, and innovative financing; now, the market has taken on a life of its own. “Once you cross 50%, electric becomes the dominant technology,” says Suman Mishra, the CEO of Mahindra Last Mile Mobility, a key player in the market.

The development underscores an idea that is gaining currency in some climate circles: sometimes technologies that matter most are not the futuristic breakthroughs waiting to scale but the familiar ones where adoption begins to reinforce itself. 

 That shift sits at the heart of a new framework the Earthshot Prize is using this year to evaluate climate solutions. Rather than simply picking the climate solution with the most impressive technology, the judges looked for ways to recognize and advance “positive tipping points” that will unlock transformative changes beyond any individual company or project. “We know exactly the things that we’re looking for to try to tip these global systems in the right direction,” says Jason Knauf, CEO of the Earthshot Prize. 

The pattern is visible across the finalist list. Mahindra Last Mile Mobility, one of this year’s Earthshot finalists announced on Sept. 18, has not just built affordable electric three-wheelers but also helped facilitate the infrastructure and policy necessary for them to take off. Another finalist, the Zero Emission Maritime Buyers Alliance, or ZEMBA for short, has sought to coordinate demand for low-carbon shipping fuel from customers that ship goods. And Yellowstone to Yukon restores habitat corridors across North America, which then unlocks feedbacks that restore the underlying ecological ecosystem. 


The concept of climate tipping points [entered the vernacular](https://www.pnas.org/doi/10.1073/pnas.0705414105) nearly two decades ago to describe some of the most alarming risks posed by climate change. At the time, tipping points referred to the thresholds that, when crossed, would trigger a chain reaction of often irreversible damage—think of Antarctic ice sheet collapse leading to sea level rise or the destruction of the Amazon releasing stored carbon dioxide. 

More recently, scientists have sought to reframe tipping points, showing that positive developments can have tipping points, too. Cheap energy leads to a rewiring of economies. Social movements unlock widespread policy changes. “The tipping point is where you have strong amplification within the system,” says Tim Lenton, a professor of the University of Exeter who has written seminal papers on the tipping points concept. 

The reframe comes at an important moment for the climate narrative. With increasingly bleak climate news, positive tipping points offer grounded optimism about how things may change. That was a key logic for Earthshot’s embrace of tipping points.


“We don’t think you can just leave people with the negatives and the warnings,” says Knauf. “We think we have a responsibility to show them” where positive action is possible. 

But the positive tipping point framework is also useful from a capital allocation perspective. As companies cut costs and governments look for ways to trim public spending, tipping points offer a way to identify what Lenton describes as the best “bang for your buck” for climate investment dollars. 

In some cases, that means supporting initiatives outside the typical wheelhouse of climate technology startups. ZEMBA, for example, works with the customers who would like to reduce their shipping footprint with low-carbon fuel but cannot afford to do so on their own, thereby helping create a demand signal. That’s a coordinated effort that competitors rarely engage in. “Once those markets are spinning, we will fade into the mist,” says Ingrid Irigoyen, the organization’s CEO.


Such an approach makes sense for governments evaluating how they spend their public dollars. It also makes sense for pension funds and institutional investors concerned with the long-term economic implications of climate change. With relatively few dollars, certain investments will generate a long-tail of positive climate outcomes. 

In a future world where climate impact is an important investment metric, tipping points may be a useful tool. For those interested, the Earthshot finalists may offer a useful place to start.


## Transcript

Ahead of the Unga and Climate Week. I would like to ask all leaders to not think of climate action as a trade off between growth and sustainability. Restoration is a shared responsibility to protect what we have, to restore what we have lost and to for the future. Focus on cities. Focus on climate mitigation, adaptation and resilience. Equally focus on physical and financial risks, and if women lead the process, then they will make it more sustainable, equitable and effective. For me, to the president of the Philippines. I would say make zero waste a national priority. Implement source segregation and segregated collection.

Trust cities. Cities are already delivering climate solutions. but we need more resources and support to go further. The real hard work is about ensuring an ecosystem which enables better livelihood, better vehicle, better service, better financing for our customers. I am reminded that the greatest innovations are the ones that give people the confidence to keep moving forward.

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/article/2026/09/18/earthshot-prize-finalists-2026-tipping-points/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/article/2026/09/18/earthshot-prize-finalists-2026-tipping-points/"},"headline":"The Earthshot Prize Is Embracing the Idea of Positive Tipping Points","datePublished":"2026-09-18T10:00:04.053Z","dateModified":"2026-09-18T10:00:04.243Z","description":"Positive tipping points can be a useful tool to evaluate climate investments.","url":"https://time.com/article/2026/09/18/earthshot-prize-finalists-2026-tipping-points/","keywords":["Leadership Report"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb6cff543a38fd30b/6aac552c4cff8b20da0f2c01/india_electric_richshaw.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Justin Worland","jobTitle":"Senior Correspondent","url":"https://time.com/author/justin-worland/"}],"articleSection":"Climate","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb6cff543a38fd30b/6aac552c4cff8b20da0f2c01/india_electric_richshaw.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"india electric richshaw.jpg","caption":"","creditText":"Photo by Sajjad Hussain / AFP via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/climate/","name":"Climate"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/co2-leadership-report/","name":"Leadership Report"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/article/2026/09/18/earthshot-prize-finalists-2026-tipping-points/","name":"The Earthshot Prize Is Embracing the Idea of Positive Tipping Points"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"The 15 Earthshot Prize Finalists Offer Solutions for the Planet","description":"Positive tipping points can be a useful tool to evaluate climate investments.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/gx6ylxWi/poster.jpg?width=720","uploadDate":"2026-09-18T10:00:00.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/gx6ylxWi.m3u8","embedUrl":"https://time.com/article/2026/09/18/earthshot-prize-finalists-2026-tipping-points/","duration":"PT2M57S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/article/2026/09/18/earthshot-prize-finalists-2026-tipping-points/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}]
```

