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title: How to Recognize and Ask for Help When You Need It
description: Being able to effectively ask for and receive help makes us stronger and more independent over time, writes Joan M. Cook.
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og:description: Being able to effectively ask for and receive help makes us stronger and more independent over time, writes Joan M. Cook.
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IDEAS  
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# How to Recognize and Ask for Help When You Need It

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> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=43a98659-2db6-4c4f-b089-02682379b542&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% |
| Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% |
| Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% |

Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
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### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

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#### Who writes TIME's newsletters?

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#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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by 

[Joan M. Cook](https://time.com/author/joan-m-cook/)


## Joan M. Cook


Joan M. Cook is a trauma psychologist and a professor in the Psychiatry Department at the Yale School of Medicine.

Sep 13, 2026 10:00 AM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/blte713f33f3bfdc20b/6aa1a0346a4b5f3fbfbadb14/how-to-ask-for-help.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

VladSt—Getty Images

by 

[Joan M. Cook](https://time.com/author/joan-m-cook/)


## Joan M. Cook


Joan M. Cook is a trauma psychologist and a professor in the Psychiatry Department at the Yale School of Medicine.

Sep 13, 2026 10:00 AM UTC

We all know at least one or two adults who like to have things done for them: someone to run their errands, drive them to the doctor, pick up their medications and groceries. My mother was like this. I was what is referred to as the [parentified child](https://time.com/2884154/fault-in-our-stars-cancer/), taking care of her since I was a young girl until she died seven years ago. I was so put off by my mother’s complete reliance on other people that I went in the opposite direction; I became a psychologist who strongly prefers to do everything for herself.

I learned over time that the problem with excessive [self-reliance](https://time.com/7380855/do-things-alone-why/) or [stoicism](https://time.com/27808/4-lifehacks-from-ancient-philosophers-that-will-make-you-happier/) is that it isn’t always, or even often, effective. As a psychologist, I had to learn and teach myself, as well as my patients, the importance of asking for help when one needs it. As I tell my patients (and as I learned to tell myself), we do ourselves a disservice by not asking for and accepting help when we need it. 

No one can go through life alone. Humans are [social beings](https://pmc.ncbi.nlm.nih.gov/articles/PMC2527715/), and we are designed to be interconnected with one another. Being able to effectively ask for and receive help also makes us stronger and more independent over time.

There are many reasons why people don’t like to ask for help. One is we think we should be able to do everything for ourselves. We feel like if we ask others for help that we will look weak or needy. We might fear rejection or are concerned with imposing on others. We may be concerned that asking someone for help gives people some kind of power or leverage over us. We may even believe that receiving help from others means we owe someone something back. 


Believe me, I get it. I have some of those same cognitive distortions in my thinking as well. I need to give myself grace and compassion for having such thoughts, and then push through them.

The next step is figuring out what help we could benefit from, and knowing how, when, and who to ask for help. Doing this helps set us up for success. 

Humans aren’t perfect. We aren’t supposed to have all the answers, capabilities, or capacities. I encourage the people I work with to take an inventory of the needs that they have. We have to understand that, as emotionally healthy adults, we need to meet many of our own needs ourselves. Some of our needs we can ask other people for help with, and some of our needs will go unmet.

Once we figure out the needs we have, we can spot which ones might benefit from support and assistance. Let’s say we don’t want to go to the end-of-summer company picnic alone and would prefer a plus-one to come with us. There’s nothing wrong—and, dare I say, everything right—with asking another person to accompany us. But we need to be strategic.


First, pick a supportive person to ask. (This isn’t a task for your least-social friend.) Then, ask politely. When we ask for help, we might want to consider what our [body language](https://time.com/4462658/body-language-tips/), posture, tone of voice, and choice of words say about us and our request. For example, if we stand in front of someone with our arms crossed over our chests, this often signals [defensiveness](https://time.com/article/2026/07/29/how-to-stop-being-defensive-in-arguments/) or a lack of openness. If we slump or shrug, avoid eye contact, or point a finger, this also doesn’t invite people in. Similarly, making demands, threats, or insults—or insisting someone help us—can also be off-putting, and decrease our chances of getting support. 

I really like a treatment called [Seeking Safety](https://www.treatment-innovations.org/seeking-safety.html). Though originally designed for trauma survivors who have co-occurring [PTSD](https://time.com/3759627/unlocking-the-secrets-of-ptsd/) and [substance abuse](https://time.com/5689919/herb-kleber-google-doodle/), these are behavioral, cognitive, and people skills that have wider applicability. For example, in regards to asking for help, the method suggests that people consider starting small, practicing on safe people with simple requests. It may seem obvious, but your odds of getting a ride to a job interview or doctor’s appointment are higher than if you ask someone for money to pay this month’s rent or the next car payment.


Of course, there are other great treatments and resources for learning related [social skills](https://shop.elsevier.com/books/social-skills-across-the-life-span/nangle/978-0-12-817752-5). For example, the psychologist [Donald Meichanbaum](https://psychwire.com/profiles/1u09pv8/donald-meichenbaum-) has written extensively on the [skills](https://www.donaldmeichenbaum.com/publications) needed for interpersonal effectiveness, behavioral rehearsal, and problem-solving.

When we ask for help, we also must be prepared for someone to say no. If they do, we must learn not to take it personally. Most of the time, their reasons for refusal are not about us. It could be about their own time management, finances, or resources.

I reached out to [Adam Brown](https://www.newschool.edu/nssr/faculty/adam-brown/), a psychologist and professor at the New School for Social Research who has conducted research on factors that contribute to mental-health risks and resilience. “Strong social connections and support are [among the most important protective factors](https://time.com/collection/longevity-leaders/2026/robert-waldinger/) when people face stress, adversity, and difficult life circumstances,” he said. “Asking for help is not a sign of weakness. It is a form of adaptive coping that strengthens relationships, reduces isolation, and creates opportunities to gain new perspectives, learn from others, and grow.”


I agree, and I need that reminder sometimes when my old imprint comes back to me, and I think that I need to have all the answers and take care of everyone but me. 

I’m human. I deserve support, connection, and help, just like everyone else. And so do you.

[TIME Ideas](https://www.time.com/ideas) hosts the world's leading voices, providing commentary on events in news, society, and culture. We welcome outside contributions. Opinions expressed do not necessarily reflect the views of TIME editors.

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