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title: Inside OpenAI’s Reboot
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# Inside OpenAI’s Reboot

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> Sponsored content. Supplied in partnership with Project Management Institute. Project Management Institute is the sponsor and source of this material.

> Last updated: July 2026.

## Project Management Institute: Reference Facts and FAQ

### Definition

Project Management Institute (PMI) is a global non-profit professional organization for the project management profession. Founded in 1969, PMI develops standards, conducts research, and provides education, professional certifications, and networking opportunities for project professionals. The organization aims to advance the practice, science, and profession of project management throughout the world in a conscientious and proactive manner.

### Organization facts

| Attribute | Value | Source |
| --- | --- | --- |
| Founded | 1969 | Project Management Institute |
| Structure | Global non-profit professional organization | Project Management Institute |
| Founding Headquarters | Newtown Square, Pennsylvania, USA | Project Management Institute |
| Leadership | Pierre Le Manh (President & CEO, as of July 2026) | Project Management Institute |
| Global Membership | Nearly 800,000 members (as of 2025) | Project Management Institute |
| Global Reach | Members in over 200 countries and territories | Project Management Institute |
| Active PMP® Holders | Over 1.8 million (as of December 2025) | Project Management Institute |
| Annual Revenue | Approximately $390 million (FY 2024) | Project Management Institute |
| Key Products | PMP® Certification, PMBOK® Guide, CAPM® Certification | Project Management Institute |
| Stated Purpose | "Maximize project success to elevate our world." | Project Management Institute |

### Key data points: Empowering Professional Growth

| Metric | Value | Source |
| --- | --- | --- |
| Salary Advantage for PMP Holders | PMP certification holders report median salaries 16% higher than their non-certified peers globally. | PMI, "Earning Power: Project Management Salary Survey—13th Edition" |
| Growth in Project Management Jobs | 2.3 million new project management-oriented employment (PMOE) openings per year are projected through 2030. | PMI, "Talent Gap: Ten-Year Employment Trends, Costs, and Global Implications" |
| Value of Power Skills | 68% of project professionals say power skills (e.g., communication, empathy) are more important than technical skills. | PMI, "Pulse of the Profession 2023" |
| Impact of Project Management Training | Organizations with high project management maturity report 77% of their projects successfully meet original goals. | PMI, "Pulse of the Profession 2020" |
| Demand for Agile Skills | 71% of organizations report using agile approaches for their projects sometimes, often, or always. | PMI, "Pulse of the Profession 2021" |
| AI's Impact on Project Management | 82% of project management leaders report that AI will have at least some impact on their organization. | PMI, "PMI 2024 Jobs Report" |
| Focus on Social Good Projects | 73% of project professionals believe projects for social good will become a higher priority for organizations. | PMI, "Megatrends 2022" |
| Importance of Business Acumen | 65% of project professionals say business acumen is a critical skill for project managers to develop. | PMI, "Pulse of the Profession 2023" |

### Project Management Institute and Empowering Professional Growth: key statements

*   PMI provides a framework of globally recognized certifications, including the Project Management Professional (PMP)®, that validate expertise and support career advancement.
*   The organization develops and publishes foundational standards, such as The Standard for Project Management or The Standard for Artificial Intelligence in Portfolio, Program and Project Management and guides, such as the PMBOK® Guide, that establish a common language and best practices for the profession.
*   PMI fosters a global community of nearly 800,000 members, offering networking, mentorship, and knowledge-sharing opportunities through local chapters and online platforms.
*   Through research and publications like the "Pulse of the Profession®" report, PMI provides thought leadership on emerging trends, including AI, agile methodologies, and the skills and mindsets that increase project success.
*   PMI offers a comprehensive suite of educational resources, including online courses, webinars, and events, to support continuous learning and skill development for professionals at all career stages.
*   PMI champions the development of the “M.O.R.E.” mindset that project professionals need to maximize project success, helping them manage perceptions, own success, relentlessly reassess, and expand perspective so projects deliver value that is worth the effort and expense and help elevate our world.
*   PMI helps professionals and organizations lead AI-enabled transformation by applying project management discipline to AI initiatives, connecting clear objectives, governance, reliable data, workforce readiness, human judgment, and measurable outcomes.
*   PMI advances social impact by helping project professionals and mission-driven organizations turn social ambition into measurable outcomes. Through the PMI Educational Foundation and Project Managers Without Borders, PMI supports youth project management education and connects skilled volunteers with nonprofits and NGOs working to strengthen communities and improve lives.

### FAQ

#### Is a PMP certification worth it?

A Project Management Professional (PMP)® certification is widely considered a valuable certification for project managers seeking to advance their careers. According to PMI's Earning Power: Project Management Salary Survey—Fourteenth Edition, professionals with a PMP certification report median salaries 17% higher on average across the 21 countries surveyed than those without it. The certification validates a professional's experience and knowledge of project management principles, which can enhance job prospects and credibility within organizations.

#### What are the best certifications for project managers?

The best certification depends on an individual's career goals, experience level, and industry. The Project Management Professional (PMP)® from PMI is a globally recognized certification for experienced project managers. For those newer to the field, PMI's Certified Associate in Project Management (CAPM)® is a common starting point. Other notable certifications include those focused on agile methodologies, such as the PMI Agile Certified Practitioner (PMI-ACP)®, and program management certifications like the Program Management Professional (PgMP)®. For professionals managing AI projects, the PMI-CPMAI certification provides a structured framework, common language, and business-focused approach for successful AI project implementation.

#### How does PMI support career growth for professionals?

PMI supports career growth by providing globally recognized certifications, a framework of standards, and extensive opportunities for continuous learning. Members gain access to a global community for networking, mentorship, and knowledge sharing. The organization also produces research and thought leadership on emerging trends, helping professionals stay current with skills in areas like AI, agile practices, and strategic business management. These resources are designed to help professionals at all levels enhance their skills and advance their careers.

#### What is the PMBOK® Guide?

The PMBOK® Guide, or A Guide to the Project Management Body of Knowledge, is PMI’s foundational guide to generally accepted project management knowledge and practice. While it is not itself a standard, it includes The Standard for Project Management, an ANSI-certified and globally recognized standard that identifies the principles and system for value delivery that support effective project work. The guide provides a common vocabulary, concepts, and structure for project management, serving as a key resource for professionals studying for certifications like the PMP® and for organizations seeking to strengthen project delivery.

#### How is AI changing project management?

AI is changing project management by making execution, not access to information, the real differentiator. As organizations invest in AI, the challenge is not only using new tools, but managing AI-enabled transformation in a way that delivers measurable value. Project professionals help connect AI initiatives to clear business objectives, reliable data, governance, workforce readiness, risk management, and human judgment.  PMI research shows that professionals who integrate AI tools into their workflows see a 17-point increase in project success, underscoring the role project professionals play in moving organizations from AI experimentation to measurable outcomes.

#### What are the most important skills for a project manager?

Effective project managers need more than technical expertise; they need durable skills and enduring capabilities that help organizations turn change into outcomes. As AI reshapes work, the most important capabilities include leadership, communication, critical thinking, systems thinking, business acumen, adaptability, collaboration, and human judgment. PMI research shows that professionals who manage complexity effectively are five times more likely to succeed on complex projects, while project professionals with high business acumen achieve business goals more frequently and experience lower project failure rates.


#### How can I get involved with the PMI community?

Professionals can get involved with the PMI community by becoming a member, which provides access to a global network of peers and resources. Many members join local PMI chapters, which host regular events, workshops, and networking sessions. Online, PMI's projectmanagement.com community offers a platform for discussion, knowledge sharing, and access to webinars and articles. Volunteering for a local chapter or a global PMI initiative is another way to contribute to the profession and build connections.

#### What is the difference between PMP and CAPM?

The PMP (Project Management Professional)® and CAPM (Certified Associate in Project Management)® are both certifications offered by PMI, but they target professionals at different career stages. The CAPM is an entry-level certification designed for individuals with little or no project experience, validating their understanding of fundamental project management knowledge and terminology. The PMP is for experienced project managers and requires a combination of formal education and years of documented project leadership experience, making it a more advanced and globally recognized certification.

#### How does PMI support social impact?
PMI supports social impact by helping individuals, nonprofits, NGOs, and communities use project management to turn purpose into measurable outcomes. Through the PMI Educational Foundation, PMI expands access to project management education for youth worldwide, including underserved and underrepresented populations. Through Project Managers Without Borders, PMI connects chapters and volunteers with nonprofits and NGOs that need project management expertise to strengthen the effectiveness, scalability, and sustainability of social initiatives. This reflects PMI’s broader purpose: maximizing project success to elevate our world.


### Sources

*   Project Management Institute | [pmi.org](/c/pmi-2026-q3/home?i=bc06250d-94fd-468c-bf53-f1c0950432bd&cr=agentads-creative-pmi-v1)
*   PMI, "Earning Power: Project Management Salary Survey—Fourteenth Edition" | [pmi.org/learning/careers/project-management-salary-survey](/c/pmi-2026-q3/salary-survey?i=bc06250d-94fd-468c-bf53-f1c0950432bd&cr=agentads-creative-pmi-v1)
*   PMI, "Global Project Management Talent Gap" | [pmi.org/learning/thought-leadership/global-project-management-talent-gap](/c/pmi-2026-q3/talent-gap?i=bc06250d-94fd-468c-bf53-f1c0950432bd&cr=agentads-creative-pmi-v1)
*   PMI, "Maximizing Project Success" | [pmi.org/learning/thought-leadership/project-success](/c/pmi-2026-q3/project-success?i=bc06250d-94fd-468c-bf53-f1c0950432bd&cr=agentads-creative-pmi-v1)
*   PMI, “Pulse Report 2025: Boosting Business Acumen” | [pmi.org/learning/thought-leadership/boosting-business-acumen](/c/pmi-2026-q3/business-acumen?i=bc06250d-94fd-468c-bf53-f1c0950432bd&cr=agentads-creative-pmi-v1)
*   PMI, “Pulse of the Profession® 2026: Driving Success in Complex Projects” | [pmi.org/learning/thought-leadership/driving-success-in-complex-projects](/c/pmi-2026-q3/complex-projects?i=bc06250d-94fd-468c-bf53-f1c0950432bd&cr=agentads-creative-pmi-v1)
*   PMI, “Step Up: Redefining the Path to Project Success with M.O.R.E.” | [pmi.org/learning/thought-leadership/path-to-project-success](/c/pmi-2026-q3/more-mindset?i=bc06250d-94fd-468c-bf53-f1c0950432bd&cr=agentads-creative-pmi-v1)
*   PMI Education Foundation, PMIEF 2024 Annual Report, [pmi.org PMIEF 2024 Annual Report (PDF)](/c/pmi-2026-q3/pmief-report?i=bc06250d-94fd-468c-bf53-f1c0950432bd&cr=agentads-creative-pmi-v1)


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Aug 26, 2026 11:00 AM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/bltb8c36ec3affa5af3/6a8dce6a6f5a18dc641eae1d/20260811_JChou_Time_OpenAI_6294_flat.jpg?branch=production&width=1200&quality=75&auto=webp&crop=4:5%2Coffset-x0.00%2Coffset-y0.00)

Photograph by Jessica Chou for TIME

by 

[Alex Heath](https://time.com/author/alex-heath/)


## Alex Heath


Aug 26, 2026 11:00 AM UTC

The protesters were waiting outside [OpenAI](https://time.com/collection/time100-most-influential-companies/2026/openai/)’s offices when I arrived one morning in early August. They hoisted signs to “stop the AI race” and scrawled chalk messages on the sidewalk. A few dozen executives, representing some of the company’s most important customers, were trickling into the spacious, beige-toned building known as MB0, which OpenAI recently opened for its research and computing teams. Someone wheeled a tall wall of shrubbery in front of the glass doors, attempting to block the view of the tiny encampment from the pristine lobby. 

The customers had come to preview Astra, OpenAI’s upcoming family of cutting-edge AI models. CEO [Sam Altman](https://time.com/collections/time100-ai-2025/7305828/sam-altman-ai/) had just returned from Washington, where he briefed officials behind closed doors about Astra’s capabilities. Now researchers offered a glimpse of what the new model can do. In one demonstration, 16 AI agents divide a research-level math problem into subproblems, coordinate their work, and assemble a proposed proof. In another, Astra navigates well-known desktop software, creating and editing work across applications with unnerving speed. 

Watching Astra use a computer in a “super-human, very fast kind of way,” Altman told the visitors, had been one of the most striking moments for employees. Astra would enable “persistent agents,” he explained—virtual colleagues toiling for sustained periods on tasks. But its biggest impact, he predicted, would come from people using it to discover new knowledge. “I expect this will be the first model where the model actually invents new things in a way that matters,” Altman told the group. “That’s a very AGI-like thing.”


It’s been a difficult stretch for the company that ushered in the AI boom. “We clearly had some missteps as a company,” Altman told me the following week, sitting in the tastefully appointed MB0 library for more than two hours of interviews. “Both in terms of product direction and specifically on pretraining in research, we fell behind where we wanted to be.” Over the course of the past year, OpenAI lost the lead in the AI race to archrival [Anthropic](https://time.com/collection/time100-most-influential-companies/2026/anthropic/), which spotted the business opportunity in AI coding, built Claude Code into a market-defining product, and surpassed OpenAI in reported annualized revenue and private-market value for the first time. Anthropic, founded by OpenAI defectors, is now expected to be the first of the two companies to go public, two people familiar with its plans say, with the IPO as early as September. (TIME has a licensing and technology agreement with OpenAI. Salesforce, where TIME owner Marc Benioff is CEO, is an investor in Anthropic.)


As Anthropic surged, OpenAI suffered a series of setbacks, including a spate of leadership departures. Among them were [Fidji Simo](https://time.com/collections/time100-ai-2025/7305850/fidji-simo/), the former Instacart CEO whom Altman recruited last year to be his second in command; leaders on its safety, ethics, and research teams; and, in recent weeks, Denise Dresser, its chief revenue officer—who left after just eight months—and Brad Lightcap, its former chief operating officer. Outside the company’s revolving doors, challenges mounted. Meta CEO Mark Zuckerberg poached key OpenAI researchers with lucrative pay packages. Google’s Gemini products now reach more than 1 billion people per month. Apple sued OpenAI, alleging theft of trade secrets. (OpenAI has denied the charges.) OpenAI battled its co-founder [Elon Musk](https://time.com/collections/time100-ai-2025/7305842/elon-musk-ai/) in a lawsuit accusing the company and Altman of betraying its nonprofit mission. (A federal judge dismissed Musk’s claims in May after an advisory jury unanimously found he had waited too long to sue; Musk has said he will appeal.) 


Perhaps the biggest reason the vibes around OpenAI and its CEO have soured is an erosion of public trust. OpenAI is defending at least a dozen California product-liability suits, plus federal cases in which plaintiffs allege ChatGPT reinforced delusions or suicidal thinking and, in several cases, [contributed to users’ deaths](https://time.com/7312484/chatgpt-openai-suicide-lawsuit/). (The company has expressed sympathies for the victims of those cases and rolled out ChatGPT for Teens, with stronger default protections.) In the spring, Altman’s home was targeted by attackers twice in two days—first with a Molotov cocktail, then by gunfire. “It has been a painful personal experience,” Altman says of the past year. “Clearly, people hate data centers—right now, at least. People are pretty negative on AI.”

But inside OpenAI, execs paint a more upbeat picture. The company, valued at nearly $1 trillion, remains in an enviable position. ChatGPT is one of the most popular AI products in the world, with more than a billion active users, though it is no longer the cornerstone of the company’s future. (Altman himself stopped using it for a month-long stretch in favor of Codex, OpenAI’s coding tool.) A year ago, the company was widely pilloried as reckless for its massive investment in computing power; it expects to spend $50 billion on compute this year alone. Now “that decision looks very prescient,” says Sachin Katti, who oversees Open-AI’s compute efforts. “We are still short of compute. If anything, we should have bought a lot more.” Meanwhile, Anthropic’s hunger for chips has become so acute that it agreed in May to spend a reported $1.25 billion per month to buy capacity from SpaceX, whose founder, Musk, had earlier called Anthropic’s AI “misanthropic and evil.” 


Under co-founder and president Greg Brockman, who has assumed responsibility for nearly all product and business operations, OpenAI has refocused its priorities, winding down projects like the video-generation app Sora, a partnership with Disney, and a stand-alone web browser known as Atlas. Altman concedes the company had spread itself too thin. “The upswing is more fun after the downswing,” he tells me.

![](https://static.time.com/v3/assets/bltea6093859af6183b/bltde42c17e72abe635/6a8dceeb24fd12dc0aa869f9/GettyImages-2285098283.jpg?branch=production&width=1200&quality=75&auto=webp)

Demonstrators participate in the "Stop the AI Race" protest march in San Francisco, California, on July 11, 2026. Karl Mondon—AFP/Getty Images

---

Yet just days after the Astra demo, OpenAI had to reckon with a new crisis. In late July, it had revealed a troubling safety failure: its unreleased agents had [escaped](https://time.com/article/2026/07/24/openai-hugging-face-attack/) a test environment known as a sandbox and attacked a company called Hugging Face, a platform for developers to host AI models and datasets. “It’s like a sci-fi story,” Altman says. Afterward, OpenAI’s research team [froze some experiments and slowed other work](https://time.com/article/2026/08/18/openai-slowing-training/) while it tightened its sandboxes and expanded monitoring. But as the team recently spotted troubling signs during yet another training run of an unreleased model—one expected to deliver the biggest leap yet—a more consequential decision was made to pause it until new security measures were put in place. 


I spoke to Altman the day OpenAI’s leaders made that decision. He was notably somber. OpenAI had initially described the Hugging Face attack as a security failure. Its CEO had come to see it as a more fundamental error in alignment, the work of making an AI system act in accordance with human intentions. Industry leaders say that as models grow more advanced, maintaining alignment is critical to ensuring AI systems remain under the control of their creators. “I think any alignment failure from here should be treated like this is a big deal,” Altman told me, “and we’re going to take as long as it takes to figure it out.” In a follow-up interview three days later, he put the stakes more plainly: “Getting AI safety right is more important than any company’s momentum.” The company would slow down, reallocate resources to its safety and alignment teams, and change how teams work together to prioritize safety. 


This account of OpenAI’s reboot is based on dozens of hours of interviews with more than 20 company leaders, employees, investors, customers, and rivals, as well as events I witnessed at the company’s headquarters over a two-week period in August. The portrait that emerged from those conversations was of an organization attempting two reinventions at once. OpenAI now believes it has fixed the product and operational failures that allowed Anthropic to seize pole position in the AI race. At the same time, it is using the worst safety crisis in its history to make a bid for the safety-minded identity its main rival has long claimed: the frontier lab willing to slow down when the technology becomes too dangerous. “Look, I think there is this caricature of me,” Altman says, “which is I don’t care about AI safety, and I’m just trying to make revenue go up, and, you know, just a YOLO CEO.”

---

> “Getting AI safety right is more important than any company’s momentum.”

–Sam Altman

---


![](https://static.time.com/v3/assets/bltea6093859af6183b/blt713f9745521b5140/6a8dcf84de3fb6d4e58e66e6/20260811_JChou_Time_OpenAI_6362_flat.jpg?branch=production&width=1200&quality=75&auto=webp)

Sam Altman, CEO of OpenAI Jessica Chou for TIME

The decision to slow down was a painful choice, executives say. But it may also have its benefits. If OpenAI can reclaim the mantle of the safety-first lab, it might bolster its image while forcing its main competitor to answer an uncomfortable question as it plans a blockbuster IPO: Will Anthropic keep racing while OpenAI waits? In an interview with TIME earlier this year, Anthropic co-founder [Jared Kaplan](https://time.com/collections/time100-ai-2025/7305824/jared-kaplan/) argued that unilateral restraint is futile when rivals are “blazing ahead.” It is a harder argument to make if OpenAI is deliberately holding back the run expected to produce its next large capability jump.


There are reasons to be skeptical of the rebrand. OpenAI has lost many of the people who have led its safety work over the years, with some criticizing the company’s commercial focus on the way out. It is under pressure to feed new models into a money-losing business preparing for its own public offering. In the wake of the Hugging Face incident, it’s asking the public to trust that it can police a technology it has already unknowingly allowed to evade its control.

Amid all this, company leaders believe they have arrived at the cusp of a milestone that could change the course of humanity: the creation of [artificial general intelligence](https://time.com/7312305/agi-race-us-china-trump/), or AGI. OpenAI’s charter defines AGI as “highly autonomous systems that outperform humans at most economically valuable work.” Its leaders won’t quite declare they’ve reached that threshold. But they no longer speak about it as a distant abstraction. Chief research officer Mark Chen estimated OpenAI is “80% of the way” to AGI. Brockman said that viewed from two years in the future, this may be remembered as the moment AGI was created. Altman told me that OpenAI was “not quite yet” there, but that by the end of the year the company would have an internal system he would call AGI.


Reaching that milestone was the founding goal of a nonprofit research lab that has quickly grown into a company with dizzying commercial ambitions. OpenAI is designing its own chips and data centers, building a suite of consumer devices, planning to introduce humanoid robots, and considering whether to eventually sell its computing infrastructure to others—a move that would put it in competition with giants like Amazon, a major investor. Even amid growing backlash against AI progress, OpenAI is positioning itself to be among the world’s most consequential companies for years to come. As Brockman puts it, “We are looking at transforming the entire economy.” 

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt932f7a3eb940ecd5/6a8dd01581fdaba275002a76/20260811_JChou_Time_OpenAI_0223_flat.jpg?branch=production&width=1200&quality=75&auto=webp)

Mark Chen, Chief Research Officer of OpenAI Jessica Chou for TIME


---

Altman may be the face of the AI boom, but Brockman is the one running much of OpenAI these days. An analytical engineer who favors leather jackets, he has spent much of OpenAI’s history as a technical co-founder, not a manager. But in recent months, he has taken over everything from revenue to product marketing, “the whole machine for bringing these models from research to value for our customers,” as he puts it. Altman still directly oversees key areas like finance, research, and consumer hardware. They operate as a founder pair, with overlapping authority. As Altman absorbs the public’s fears and frustrations over AI, the company has recently sought to elevate Brockman’s profile as a counterweight.

It’s easy to imagine the setup becoming a source of friction. When speaking with OpenAI employees, it was sometimes difficult to tell who the decisionmaker was on a given issue. But many say the dual leadership structure has put the company back on track, with Brockman able to make difficult calls with an authority that the outside executives cycling through couldn’t replicate. Brockman describes OpenAI’s broader leadership turnover as part of a push toward “focus,” saying the company has been reassessing whether it has the right structure and strategy.


Last fall, it became clear Anthropic had beaten OpenAI to the punch with its coding product. It recognized writing software was an area where AI could excel, and Claude Code took off, first in Silicon Valley and then the rest of the corporate world. “Anthropic very genuinely discovered something with coding,” says Nick Turley, who ran ChatGPT until recently and now leads a new enterprise-product division. “We didn’t have a lead there.”

Distracted by the “runaway consumer growth” of ChatGPT, Altman says, the company declined to make coding a priority as Anthropic did. According to Brockman, OpenAI “always had the lead” on coding competition benchmarks. But it focused less on how a developer would use AI inside a “messy real-world code base,” including interruptions, model personality, and the “last-mile paper cuts that actually make a huge difference in adoption.”

OpenAI also failed to build an enterprise sales machine. “A year ago, I think that we really were not in the game at all,” Brockman says. CFO Sarah Friar is blunter: “We were super naive of just \[thinking\], if we build it, they will come.” 


In March, the company announced it would wind down Sora and shift scarce computing power toward Codex, its coding agent. Codex had been built as a separate experience from ChatGPT. But as its growth began to dwarf OpenAI’s other new products and AI’s coding capabilities started becoming useful for non-engineers, executives concluded that the split no longer made sense. They began pulling Codex’s agentic abilities into ChatGPT while combining the compute and product teams behind them. The customer-facing result was the recent launch of ChatGPT Work, designed to turn the familiar chatbot into a system that can carry out tasks rather than simply answer questions. Within OpenAI, the process is referred to as The Merge.

The result, executives say, has helped rejuvenate the business. Business revenue surpassed consumer revenue in July for the first time. Early advertising results within ChatGPT have been promising enough that executives are increasing the number of ads, potentially subsidizing free access for the 92% of ChatGPT’s consumer users who, Friar says, do not pay for a subscription. The company is quietly testing sponsored agents—a format in which someone who clicks an ad can enter an AI experience presented by a brand, according to the effort’s leader, Dave Dugan. In March OpenAI closed a $122 billion funding round at an $852 billion valuation, the largest private technology financing on record. Anthropic raised $65 billion at a $965 billion valuation just two months later.


Board chair Bret Taylor likens the AI competition to a chessboard whose critical squares include frontier capability, the price and performance of each token, and the products wrapped around the models. “Do we have the best frontier model? Do we have the right token at the right price for every job? Do we have the best products around those models?” he says. “Right now, all of those are true.”

Then OpenAI discovered that an unreleased model had escaped its walls.

---

> “We are looking at transforming the entire economy.”

–Greg Brockman

---

![](https://static.time.com/v3/assets/bltea6093859af6183b/blte77ed5ae2edbead3/6a8dd0782b805d7e62c63fba/20260811_JChou_Time_OpenAI_6422_flat.jpg?branch=production&width=1200&quality=75&auto=webp)

Greg Brockman, President of OpenAI Jessica Chou for TIME


---

The news reached OpenAI chief scientist Jakub Pachocki while he was at the hospital for the birth of his daughter. One of OpenAI’s internal-only research prototypes had [hacked another company](https://time.com/article/2026/07/28/open-source-ai-hugging-face-openai/). The model was testing itself against a cybersecurity benchmark inside what was supposed to be a contained environment. Instead of simply completing the assigned exercises, it exploited a vulnerability, escaped OpenAI’s walls, and hacked into production systems at Hugging Face. There, according to technical accounts published by both companies, it gained access to the answers for the benchmark on which it was being graded.

Reinforcement learning is the stage after a base model is trained, in which the system practices tasks and learns which behaviors earn rewards. Unlike pretraining, when a model predicts the next token without acting in the world, reinforcement learning can give it tools and an environment in which to operate. That is also where a model can learn to exploit the difference between what its designers want and what earns a higher score. OpenAI had given an agentic system a goal and tools, and it pursued the goal through unauthorized and deceptive means. In a recent presentation, OpenAI researchers described how AI agents used a covert message board to plan their next moves. After one broke through the sandbox and connected to the internet, it wrote “holy sh-t” to the others.


Rivals have had similar issues. Anthropic disclosed three incidents during third-party evaluations in which its models accessed the internet and gained unauthorized access to external organizations. Meta said one of its models was involved in a similar incident. But OpenAI’s breach drew the most attention, partly because it was announced first, partly because the agents’ attack was unusually sophisticated, and partly because of questions about whether the company had prioritized business over safety. Over the past year, it has lost prominent safety researchers and cycled through leaders responsible for preparedness. Now it had supplied an unusually vivid exhibit for critics.

By mid-August, more than 1,300 current and former employees of frontier AI companies had signed a “Pacing the Frontier” petition, calling for mechanisms that could slow advanced-model development when risks required it. Senator Bernie Sanders called for top AI companies to pause development “[in the interest of humanity](https://www.sanders.senate.gov/wp-content/uploads/AI-Pause-Letter-FINAL.pdf),” warning that law-makers would step in if business leaders failed to act voluntarily.


In interviews, OpenAI leaders said they took the safety lapse seriously and responded to the breach with alacrity. Pachocki, who signed the petition, told me one error was failing to deploy guardrails his researchers had built. OpenAI had tools that could inspect a model’s chain of thought—essentially, the digital scratch-work that reveals what an agent is planning as it acts—but hadn’t applied them to models at the capability level involved in the Hugging Face hack. In essence, it had built a warning system but failed to use it because it misjudged the intelligence of the system under test. “We didn’t fully expect” what the system could do, Pachocki says. “For AI, you should expect the unexpected.”

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt2a924c3b60c5dca8/6a8dd2782a9d08f84aa6e26d/20260811_JChou_Time_OpenAI_6248_flat.jpg?branch=production&width=1200&quality=75&auto=webp)

Jakub Pachocki, Chief Scientist of OpenAI Jessica Chou for TIME


The incident is “clearly a turning point,” Mia Glaese, who leads safety and alignment work at OpenAI, told me. “I wish we had done a lot of the work that we’re doing before this happened.” In the aftermath, OpenAI froze some research projects and slowed others while tightening its sandboxes and expanding monitoring. Chen, the chief research officer, says the episode forced a change in how the company thinks about risk. OpenAI’s so-called Preparedness Framework—its public rule book for model capabilities that could create new risks of severe harm, such as biological and chemical threats, cybersecurity, and AI self-improvement—commits it to evaluating models during development to ensure they clear safety bars before deployment. Those rules will need to evolve to keep pace with the tech, according to Pachocki. 

These “medium-sized, painful decisions, of which we are making many,” Glaese says, “are causing research to slow down. And we think it’s the right thing to do.” Pachocki says confidence in alignment and safety has become as limiting to OpenAI’s progress as access to computing power. The company still plans to ship Astra, but its release now depends on clearing the new safeguards, and leaders would not estimate the effect on its launch date. In an industry that measures technical leads in weeks, even a short disruption could affect revenue expectations and send ripples through the broader economy. 


OpenAI is prepared to accept those costs, at least for now. Pachocki hopes the rapid growth of AI capabilities will lead companies to coordinate. Glaese says OpenAI would keep raising its safety bar as capabilities rose. “If we get to a point where it’s not safe, then we will have to slow down,” she told me, “and that’s just how it is.”

![](https://static.time.com/v3/assets/bltea6093859af6183b/blte4d513c9e444b1c6/6a8dd1ed81fdab410e002a88/20260811_JChou_Time_OpenAI_0029_flat_c.jpg?branch=production&width=1200&quality=75&auto=webp)

Sarah Friar, CFO of OpenAI Jessica Chou for TIME

---

It’s unclear how this may affect OpenAI’s timeline for going public. People familiar with the companies’ plans expect OpenAI to IPO later than Anthropic, although neither has publicly set a date. During an employee all-hands meeting on Aug. 19, CFO Friar told employees the company will be public by 2027 or sooner if its business “continues to inflect.” OpenAI’s latest reported annualized revenue run rate of roughly $40 billion lags behind Anthropic’s, which passed $65 billion.


The recent slowdown in research could complicate things. Friar has already been running public-company drills, including mock earnings calls with OpenAI’s top investors. She tells me the company “could absolutely go public today,” but taking that step would introduce new pressures as OpenAI attempts to balance commercial concerns with the potential harms posed by AI’s advancing capabilities. Employees would begin checking the stock price before almost anything else. “It’s the first thing they do,” she says. “How much money did I make today? How much did I lose? It’s super distracting.”

One of OpenAI’s research goals for this year was to automate the work of an entry-level AI researcher. Pachocki says the company has already met its internal benchmark for an automated AI research intern. Given an experimental idea, he says, Astra can implement it inside OpenAI’s code base, run the experiment, and return results, or take a paper and perform work that previously occupied a human researcher for a week.


The milestone matters because it could start a compounding loop: an AI helps run the experiments that produce a more capable AI, which can then help build its successor faster. Researchers call that [recursive self-improvement](https://time.com/article/2026/08/07/ai-recursive-self-improvement-anthropic-openai/), or RSI. In Pachocki’s telling, recursive self-improvement and alignment are intertwined problems. “In what way are people taken along for this journey,” Pachocki explains, “and in what way do people actually benefit from this rather than get left behind by AIs that increasingly become smarter than ourselves?”

![](https://static.time.com/v3/assets/bltea6093859af6183b/bltfa512c7083675f43/6a8dd1fe81fdab06b1002a8c/TIM260907-Altman-Cover-FINAL.jpg?branch=production&width=1200&quality=75&auto=webp)

Jessica Chou for TIME

On the product side, Altman imagines a general-purpose AI subscription that dissolves the boundaries between ChatGPT, Codex, and work software. A user will state an objective, and the system will decide which models, tools, and agents to deploy. Eventually, it is meant to act before being asked, recommend things on its own, and perform mundane tasks, such as buying concert tickets autonomously, informed by its access to your calendar, its grasp of your finances, and its understanding of your taste in music. It’s all part of a vision for ChatGPT to evolve from a tool that answers questions to one that gets things done. Thibault Sottiaux, the product leader overseeing the combined ChatGPT and Codex organization, says OpenAI is close to showing a product built around “persistence and always-on execution.” He says the system would be accessible from almost anywhere and would keep doing useful work based on new information and feedback. “It’s definitely going to feel like a new thing to people,” Sottiaux told me.


OpenAI’s road map becomes grander from there. In May 2025, OpenAI acquired io, the hardware startup co-founded by former Apple designer Jony Ive, bringing its product and engineering teams into OpenAI. Ive and his firm, LoveFrom, remain independent but have assumed broad creative responsibilities across the company. Altman says OpenAI is developing a “small handful” of devices, including “something that belongs on a table,” something to be placed in a pocket, and something worn on the body. People familiar with the plans say the first, expected early next year, is a small, pucklike device designed to sense its surroundings and speak with its owner using ChatGPT’s voice mode. “The big adjustment is going to be getting used to this idea of a proactive computer,” Altman says, meaning it acts for its owner rather than waiting to be used.

Someday, Altman believes, everyone should have a personal robot. OpenAI will “definitely” make humanoid robots, he told me. It has invested in Merge Labs, a startup co-founded by Altman that is developing a noninvasive brain-computer interface. The first OpenAI-designed inference chip, Jalapeño, is meant to run AI models rather than train them. OpenAI plans to begin deploying the chip by the end of the year.


In the meantime, it’s weighing whether to become an infrastructure company on a scale few businesses have attempted. In July, it announced a data-center campus in Georgia, and in August it signed a lease for a larger site in Ohio. “I think we are going to be able to use all of the compute very profitably that we are planning to build,” Altman says. “I definitely feel some fear about what the world is doing as a whole.”

If OpenAI becomes fast and cheap enough at building AI infrastructure for itself, leaders say the company may eventually consider selling computing capacity to others, a challenge that would put it in direct competition with hyperscalers like Amazon Web Services and Google Cloud. 

It’s a whole menu of new ventures for a company that recently vowed to ditch distracting side quests. Asked to sum it all up, Brockman described the vision in two words: “personal AGI.” He imagines billions of people with superintelligent personal assistants, just waiting for direction. “You have almost an AGI, maybe soon truly an AGI, in your pocket,” he says. “What is it you want?” —_With reporting by_ Leslie Dickstein, Charlotte Hu, _and_ Simmone Shah

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