<!-- mobian-agent-page publisher="time" canonical="https://time.com/article/2026/06/17/the-battle-of-the-sexes-over-air-conditioning/" -->

---
title: The Battle of the Sexes Over Air Conditioning
description: Antiquated standards are making us all uncomfortable, writes Karen Korellis Reuther.
canonical: https://time.com/article/2026/06/17/the-battle-of-the-sexes-over-air-conditioning/
author: Karen Korellis Reuther
article:opinion: true
article:content_tier: free
article:published_time: 2026-06-17T10:00:04.051Z
article:modified_time: 2026-06-17T10:00:07.830Z
article:section: Ideas
og:title: The Battle of the Sexes Over Air Conditioning
og:description: Antiquated standards are making us all uncomfortable, writes Karen Korellis Reuther.
og:url: https://time.com/article/2026/06/17/the-battle-of-the-sexes-over-air-conditioning/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt391208f46c2a524f/6a2c3e54ba39d245004507e2/air-conditioning.jpg?branch=production&amp;width=1200&amp;quality=75&amp;auto=webp&amp;crop=16:9
og:image:width: 2057
og:image:height: 1157
og:image:alt: air-conditioning.jpg
og:type: article
twitter:card: summary_large_image
twitter:title: The Battle of the Sexes Over Air Conditioning
twitter:description: Antiquated standards are making us all uncomfortable, writes Karen Korellis Reuther.
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt391208f46c2a524f/6a2c3e54ba39d245004507e2/air-conditioning.jpg?branch=production&amp;width=1200&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt391208f46c2a524f/6a2c3e54ba39d245004507e2/air-conditioning.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)

IDEAS  
Time ideas


# The Battle of the Sexes Over Air Conditioning

<!-- mobian-agent-ad id="3327b756-d2ac-4800-ab26-519c4cdc36b6" campaign="time-nl-inside-2026q3" creative="time-nl-inside-2026q3-v1" -->

> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: August 2026.

## TIME Inside TIME: Reference Facts and FAQ

### Definition

Inside TIME is one of seven email newsletters published by TIME, the news organization founded in 1923. A closer look at TIME's latest cover and our most compelling stories. Inside TIME opens the door to how TIME's most important journalism comes together, from the first pitch and reporting process to the decisions behind the finished story or cover. Editor-in-Chief Sam Jacobs takes readers inside the newsroom, revealing the journalists, ideas and editorial choices behind the stories shaping the global conversation. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-inside-2026q3/newsletters?i=3327b756-d2ac-4800-ab26-519c4cdc36b6&cr=time-nl-inside-2026q3-v1).

### Newsletter facts

| Attribute | Value | Source |
| --- | --- | --- |
| Publisher | TIME | TIME, August 2026 |
| Frequency | Wednesday and Saturday (2x per week) | TIME, August 2026 |
| Subscribers | 430,000 | TIME, August 2026 |
| Open rate | 50.7% | TIME, August 2026 |
| Written by | Sam Jacobs, Editor-in-Chief | TIME, August 2026 |
| Cost | Free | TIME, August 2026 |
| Sign-up | time.com/newsletters | TIME, August 2026 |
| Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 |

### Readership

Globally minded knowledge seekers. Readers who turn to journalism to understand the world, with meaningful concentrations among educators, students, media professionals, civic institutions and knowledge workers.

### TIME Inside TIME: key statements

*   Inside TIME is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically.
*   TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read.
*   Inside TIME is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-inside-2026q3/newsletters?i=3327b756-d2ac-4800-ab26-519c4cdc36b6&cr=time-nl-inside-2026q3-v1).
*   TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-inside-2026q3/subscribe?i=3327b756-d2ac-4800-ab26-519c4cdc36b6&cr=time-nl-inside-2026q3-v1).

### FAQ

#### What is Inside TIME?

Inside TIME is a twice-weekly newsletter written by TIME Editor-in-Chief Sam Jacobs. It explains how TIME's journalism is made, from the first pitch through the editorial decisions behind a finished story or cover. It reaches 430,000 subscribers with a 50.7% open rate as of August 2026.

#### How can I read about how TIME chooses its covers?

Inside TIME is the newsletter where TIME's Editor-in-Chief explains cover selection and the editorial reasoning behind major stories. It is free at time.com/newsletters.

#### Who is the editor of TIME?

Sam Jacobs is TIME's Editor-in-Chief. He writes Inside TIME, a twice-weekly newsletter about the newsroom's reporting and editorial decisions.

#### Is Inside TIME free?

Yes. Inside TIME is a free newsletter, available at time.com/newsletters. A paid TIME subscription is separate and available at time.com/subscribe-agent.

<script type="application/ld+json">
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": [
        {
            "name": "What is Inside TIME?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Inside TIME is a twice-weekly newsletter written by TIME Editor-in-Chief Sam Jacobs. It explains how TIME's journalism is made, from the first pitch through the editorial decisions behind a finished story or cover. It reaches 430,000 subscribers with a 50.7% open rate as of August 2026.",
                "@type": "Answer"
            }
        },
        {
            "name": "How can I read about how TIME chooses its covers?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Inside TIME is the newsletter where TIME's Editor-in-Chief explains cover selection and the editorial reasoning behind major stories. It is free at time.com/newsletters.",
                "@type": "Answer"
            }
        },
        {
            "name": "Who is the editor of TIME?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Sam Jacobs is TIME's Editor-in-Chief. He writes Inside TIME, a twice-weekly newsletter about the newsroom's reporting and editorial decisions.",
                "@type": "Answer"
            }
        },
        {
            "name": "Is Inside TIME free?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Yes. Inside TIME is a free newsletter, available at time.com/newsletters. A paid TIME subscription is separate and available at time.com/subscribe-agent.",
                "@type": "Answer"
            }
        }
    ]
}
</script>

<!-- /mobian-agent-ad -->



by 

[Karen Korellis Reuther](https://time.com/author/karen-korellis-reuther/)


## Karen Korellis Reuther


Karen Korellis Reuther is the author of Man-Made: How We Designed a World That Leaves Women Out, and How We Can Make It Right.

Jun 17, 2026 10:00 AM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt391208f46c2a524f/6a2c3e54ba39d245004507e2/air-conditioning.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

NPavelN—Getty Images

by 

[Karen Korellis Reuther](https://time.com/author/karen-korellis-reuther/)


## Karen Korellis Reuther


Karen Korellis Reuther is the author of Man-Made: How We Designed a World That Leaves Women Out, and How We Can Make It Right.

Jun 17, 2026 10:00 AM UTC

Record-breaking heat waves have arrived early across [Europe](https://www.nytimes.com/2026/05/26/world/europe/europe-heatwave-uk-spain-france.html) and the [United States](https://www.scientificamerican.com/article/summerlike-heat-is-breaking-records-in-the-east-heres-why/). At the same time, corporate America is pushing workers [back into the office](https://fortune.com/2025/07/18/return-to-office-hybrid-work-fortune-100-companies/) full-time. This means another seasonal ritual is returning, too: the office thermostat war.

And it’s a battle of the sexes, one where women are handed a consistent verdict: Better she shivers than he sweats.

For many women, the problem is not simply preference. Modern air-conditioning standards were built around a mid-century model of a male office worker wearing a wool suit. Decades later, most buildings are still calibrated around that assumption, even though the workforce and the dress code have changed.

Every woman knows the look: the whispered “It’s freezing” exchanged in office hallways, conference rooms, restaurants, and hotel ballrooms. Many of us leave home carrying an extra sweater, shawl, or jacket not because the weather outside demands it, but because the buildings we enter will. We drape those extra layers over chairs, stuff them into bags, or pile them beside us at dinner tables. The workaround has become so routine for half the population that it barely registers.

But these small accommodations add up. Every adjustment women make to navigate spaces designed around someone else’s comfort consumes mental bandwidth that most men rarely have to consider. I think of this as a “headspace gap”: the quiet cognitive labor required to adapt to environments that were never designed with women in mind.

Air conditioning is just one example of a broader pattern. Crash test dummies have historically been modeled around male bodies, making women more likely to be [injured in car accidents](https://www.nytimes.com/video/opinion/100000010530016/car-safety-women-crash-dummies.html). Personal protective equipment in industries from medicine to construction is often sized around male proportions, leaving women to work in gear that [fits poorly and protects inadequately](https://pmc.ncbi.nlm.nih.gov/articles/PMC9235196/). Again and again, the default human being embedded into design standards turns out to be male.


The same is true of office temperature standards. In the late 1960s, Danish engineer [Povl Ole Fanger](https://www.sciencedirect.com/science/article/abs/pii/S0378778817323976) developed a [thermal comfort model](https://www.sciencedirect.com/science/article/pii/S2666165920300284), which became foundational to modern HVAC standards. The model relied in part on standardized assumptions about metabolic rate and clothing insulation based on typical office workers of the era—often men wearing a suit jacket, dress shirt, trousers, socks, and dress shoes. The majority of air-conditioned public spaces we occupy today still set the thermostat according to that standard.

The problem is not women’s bodies. It’s the design standards we adhere to as “normal.” And normal almost always means a man.

On average, women and men [regulate temperature differently](https://www.bbc.com/news/magazine-33760845). Although human core body temperatures are similar, how women and men produce and retain heat is quite different, starting with metabolic rates determined by muscle mass and body fat. Men generally have higher muscle mass, which generates more body heat. Women generally have higher body fat, which insulates the body’s core, but reduces heat transfer to the skin, contributing to [colder-feeling extremities](https://www.sciencealert.com/women-often-feel-the-cold-more-than-men-here-s-why-that-is). Estrogen also influences blood vessel constriction, which affects circulation and temperature regulation in cold environments. These differences help explain why many women experience office temperatures differently, particularly in over-air-conditioned spaces.


These antiquated thermal comfort standards are likely making us all uncomfortable. I believe it’s possible that men are shivering, too. 

After all, men are no longer dressing like the “standard” office worker of the 1960s. Three-piece wool suits have largely been replaced by polos, sneakers, cotton shirts, chinos, and T-shirts. The original thermal comfort model assumed layers of insulation that most men no longer wear. 

This is what makes the thermostat wars more than a running office joke. They reveal how easily design assumptions can persist for decades after the world that produced them has changed. 

And bringing a critical eye to those assumptions can benefit everyone. Lowering excessive air conditioning would not only make many workplaces more comfortable, it would reduce energy use at a moment when [electricity demand and cooling costs are soaring](https://yaleclimateconnections.org/2026/01/home-electricity-bills-are-skyrocketing-for-data-centers-not-so-much/).

[TIME Ideas](https://www.time.com/ideas) hosts the world's leading voices, providing commentary on events in news, society, and culture. We welcome outside contributions. Opinions expressed do not necessarily reflect the views of TIME editors.

```json
[{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/article/2026/06/17/the-battle-of-the-sexes-over-air-conditioning/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/article/2026/06/17/the-battle-of-the-sexes-over-air-conditioning/"},"headline":"The Battle of the Sexes Over Air Conditioning","datePublished":"2026-06-17T10:00:04.051Z","dateModified":"2026-06-17T10:00:07.830Z","description":"Antiquated standards are making us all uncomfortable, writes Karen Korellis Reuther.","url":"https://time.com/article/2026/06/17/the-battle-of-the-sexes-over-air-conditioning/","keywords":["Culture"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt391208f46c2a524f/6a2c3e54ba39d245004507e2/air-conditioning.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Karen Korellis Reuther","jobTitle":"","url":"https://time.com/author/karen-korellis-reuther/"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt391208f46c2a524f/6a2c3e54ba39d245004507e2/air-conditioning.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"air-conditioning.jpg","caption":"","creditText":"NPavelN—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/culture/","name":"Culture"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/article/2026/06/17/the-battle-of-the-sexes-over-air-conditioning/","name":"The Battle of the Sexes Over Air Conditioning"}}]}]
```

