--- description: Just two weeks after it first went on sale for $99, Apple's colorful new iPhone 5c is already on the bargain racks. First Best Buy... title: The iPhone 5C Can Now Be Yours for Just $45 image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc650ef580850c055/6998b9df1500fbd2f3aa4d7b/iphone-5c.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) * [Tech](/tag/time-section-tech/) # The iPhone 5C Can Now Be Yours for Just $45 by [TIME Staff](/author/time-staff/) Oct 4, 2013 8:02 PM CUT  The five colors of the new iPhone 5C are seen on screen at Apple Inc's media event in Cupertino, California September 10, 2013\. REUTERS/Stephen Lam (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY BUSINESS TELECOMS) - RTX13G22 The five colors of the new iPhone 5C are seen on screen at Apple Inc's media event in Cupertino, California September 10, 2013\. REUTERS/Stephen Lam (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY BUSINESS TELECOMS) - RTX13G22REUTERS by [TIME Staff](/author/time-staff/) Oct 4, 2013 8:02 PM CUT Just two weeks after it first went on sale for $99, Apple’s colorful new iPhone 5c is already on the bargain racks. First Best Buy rolled out a promotion on Thursday to offer the [Apple iPhone 5C](http://store.apple.com/us/buy-iphone/iphone5c "undefined") for $50, and now RadioShack and Walmart have announced similar price cuts on the new device. Starting today, Walmart — which was already selling the phone for $79 — will slash its price to $45 through the holiday season, while RadioShack plans to give customers $50 gift cards to apply towards the iPhone 5C phone from Saturday through Nov. 2\. Best Buy’s deal only lasts through Oct. 7\. All promotions apply only if customers sign a two-year wireless contract. The 5C, which costs $99 if purchased through Apple with a two-year contract (or $549 without), is the cheaper version of the 5S phone. Analysts speculated that the 5C would not do as well as the high-end 5S, which costs $199 with a contract and features a fingerprint sensor, better camera and faster processor. The 5S has been frequently sold out at various locations, even though Apple reported shipping 9 million iPhone 5S and 5C models in the first weekend alone. Retailers like Best Buy and Walmart are slashing prices in an effort to entice consumers to buy the 5C, [according to ABC](http://abcnews.go.com/Technology/apple-iphone-5c-best-buy-weekend-50/story?id=20463745 "undefined"). Target is also offering a reduced price on the colorful plastic model. \[[MarketWatch](http://www.marketwatch.com/story/apples-iphone-5c-now-costs-45-2013-10-04?mod=wsj%5Fshare%5Ftweet "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/archive/7229858/the-iphone-5c-can-now-be-yours-for-just-45/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/archive/7229858/the-iphone-5c-can-now-be-yours-for-just-45/"},"headline":"The iPhone 5C Can Now Be Yours for Just $45","datePublished":"2013-10-04T20:02:05.000Z","dateModified":"2026-04-13T10:47:21.565Z","description":"Just two weeks after it first went on sale for $99, Apple's colorful new iPhone 5c is already on the bargain racks. 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