--- description: Windows 8.1, an operating system that needs more top-notch apps, just got one: Flipboard. The personalized magazine, already available for iPad, iPhone, Android and even... title: Flipboard Arrives on Windows 8.1 image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2a40cb4aca3936c4/6998b9a67323affb132bb170/flipboard.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) * [Tech](/tag/time-section-tech/) # Flipboard Arrives on Windows 8.1 by [TIME Staff](/author/time-staff/) Nov 15, 2013 4:33 AM CUT  Flipboard by [TIME Staff](/author/time-staff/) Nov 15, 2013 4:33 AM CUT [Windows 8.1](http://techland.time.com/2013/10/17/windows-8-1-is-the-first-rough-draft-of-one-microsoft/ "undefined"), an operating system that needs more top-notch apps, just got one: Flipboard. The [personalized magazine](http://techland.time.com/2011/07/01/newly-updated-flipboard-ipad-app-even-better/ "undefined"), already available for iPad, iPhone, Android and even [BlackBerry 10](http://bberryawesome.blogspot.com/2013/10/flipboard-now-available-for-blackberry.html "undefined"), has [debuted on the Windows Store](http://inside.flipboard.com/2013/11/15/flipboard-goes-live-on-windows-8-1/ "undefined") in a version reengineered for Microsoft’s touch-friendly Metro interface. It’s the first time that it’s been available in its entirety on a PC. (Its [user-curated magazines](http://techland.time.com/2013/07/24/part-of-flipboard-is-now-available-on-the-web/ "undefined") can already be read in any web browser.) For all the ways in which the new Flipboard has taken up the Windows 8.1 challenge — it has a [Live Tile](http://www.zdnet.com/why-is-microsoft-obsessed-with-live-tiles-and-why-doesnt-apple-care-7000016838/ "undefined") and reformats itself on the fly to look good on everything from a [Surface tablet](http://techland.time.com/2013/11/04/microsoft-surface-2-review-productivity-is-the-promise-and-the-problem/ "undefined") to a desktop PC with a ginormous monitor — it’s still unmistakably Flipboard. “In many ways,” Flipboard CEO Mike McCue told me, “this is a more evolved version of Flipboard than on any other platform.” I wondered whether this version might dump the app’s distinctive page-turn effect in favor of the sort of infinite-scrolling approach that’s common in Windows 8._x_ content-consumption apps, which tend to let you just keep swiping to see new stuff. Nope: The page turn is still there, even though there’s no technical reason why a digital magazine must be broken up into pages like a dead-tree one. I asked McCue about it, and he explained why he thinks turning pages beats scrolling endlessly as a way to navigate words and pictures. “There’s something so deeply human about pagination and flipping,” he told me, sounding rather passionate about the topic. “There’s a sense of narrative and surprise. Magazines have been designed with this notion of narrative for a long time — there’s a whole art and science to laying out content. We believe profoundly in that.” “Infinite scrolling is a firehose,” McCue said. “It’s very overwhelming…some people even get a touch of motion sickness.” More new incarnations of Flipboard are in the works: a Windows Phone app and a full-fledged, browser-based version. Once they’re available, the app — which I originally thought of as having been born to run on the iPad — will be usable on pretty much every computing device on the market. Sounds good to me. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/archive/7229250/flipboard-arrives-on-windows-8-1/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/archive/7229250/flipboard-arrives-on-windows-8-1/"},"headline":"Flipboard Arrives on Windows 8.1","datePublished":"2013-11-15T04:33:04.000Z","dateModified":"2026-04-13T10:47:08.905Z","description":"Windows 8.1, an operating system that needs more top-notch apps, just got one: Flipboard. 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