--- description: Playing games on your iPhone can be an expensive hobby with Moga's Ace Power controller, which arrives on Wednesday for $99. Moga's iOS controller is... title: The First Official iPhone Game Controller Costs a Cool $99 image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0b7c3b4b908faa1d/6998b99d93610c2fe0c2e2ca/mogaios.jpg?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) * [Tech](/tag/time-section-tech/) # The First Official iPhone Game Controller Costs a Cool $99 by [TIME Staff](/author/time-staff/) Nov 19, 2013 4:05 PM CUT  Moga by [TIME Staff](/author/time-staff/) Nov 19, 2013 4:05 PM CUT Playing games on your iPhone can be an expensive hobby with [Moga’s Ace Power controller](http://www.mogaanywhere.com/ "undefined"), which arrives on Wednesday for $99. Moga’s iOS controller is a departure from the company’s [excellent Android controllers](http://techland.time.com/2013/11/06/review-mogas-new-android-game-controllers-provide-a-battery-boost-at-a-cost/ "undefined"), which range from $50 to $80\. Instead of the usual retractable arm that holds the phone just above the controller, the Moga Ace Power splits in half and clamps the phone in between the two sections. The controller connects to the phone via Lightning connector rather than Bluetooth. Moga is the first company to reveal pricing for an [official iOS game controller](http://techland.time.com/2013/07/01/google-and-console-makers-beware-apple-already-has-the-makings-of-a-great-game-console/ "undefined"), via an [extensive hands-on report](http://toucharcade.com/2013/11/19/hands-on-with-the-moga-ace-power-ios-7-game-controller/ "undefined") at Touch Arcade. The site found that while Moga’s controller has potential, it also has some flaws that make the price tag hard to justify: --- > “” --- Touch Arcade also wondered whether game developers even tested controller support before enabling it: --- > “” --- It sounds a lot like some of the growing pains I first noticed with [Android game controllers](http://techland.time.com/2012/12/04/review-android-game-controllers-turn-phones-and-tablets-into-portable-gaming-systems/ "undefined") last year. On Android, Google doesn’t support controllers in any official capacity, leaving companies like Moga to work directly with game developers. It took a long time for Moga to build up a strong library of games that work well, but now it’s a pretty good experience. On iOS, Apple has more of the responsibility, and it seems like there’s still work to be done. The First Official iPhone Game Controller Costs a Cool $99 ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/archive/7229204/the-first-official-iphone-game-controller-costs-a-cool-99/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/archive/7229204/the-first-official-iphone-game-controller-costs-a-cool-99/"},"headline":"The First Official iPhone Game Controller Costs a Cool $99","datePublished":"2013-11-19T16:05:30.000Z","dateModified":"2026-04-13T10:47:07.867Z","description":"Playing games on your iPhone can be an expensive hobby with Moga's Ace Power controller, which arrives on Wednesday for $99. Moga's iOS controller is...","url":"https://time.com/archive/7229204/the-first-official-iphone-game-controller-costs-a-cool-99/","keywords":["Tech","iPhone"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0b7c3b4b908faa1d/6998b99d93610c2fe0c2e2ca/mogaios.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","url":"https://time.com/author/time-staff/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0b7c3b4b908faa1d/6998b99d93610c2fe0c2e2ca/mogaios.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"mogaios","caption":"","creditText":"Moga","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/archive/7229204/the-first-official-iphone-game-controller-costs-a-cool-99/","name":"The First Official iPhone Game Controller Costs a Cool $99"}}]}] ```