--- title: Keira Knightley’s Chanel Ad ‘Too Sexy’ for Kids description: Keira Knightley’s latest Chanel advertisement has been banned during children’s programming in the United Kingdom because it was deemed “too sexy,” the Huffington Post reports.... canonical: https://time.com/archive/7223526/keira-knightleys-chanel-ad-too-sexy-for-kids/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2013-02-14T08:58:45.000Z article:modified_time: 2026-03-18T15:45:42.076Z article:section: Entertainment og:title: Keira Knightley’s Chanel Ad ‘Too Sexy’ for Kids og:description: Keira Knightley’s latest Chanel advertisement has been banned during children’s programming in the United Kingdom because it was deemed “too sexy,” the Huffington Post reports.... og:url: https://time.com/archive/7223526/keira-knightleys-chanel-ad-too-sexy-for-kids/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt90561d40cc58b927/6998b6eb9fbc7c0f0fd98532/keira_knightley.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1500 og:image:height: 844 og:image:alt: keira_knightley og:type: article twitter:card: summary_large_image twitter:title: Keira Knightley’s Chanel Ad ‘Too Sexy’ for Kids twitter:description: Keira Knightley’s latest Chanel advertisement has been banned during children’s programming in the United Kingdom because it was deemed “too sexy,” the Huffington Post reports.... twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt90561d40cc58b927/6998b6eb9fbc7c0f0fd98532/keira_knightley.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) # Keira Knightley’s Chanel Ad ‘Too Sexy’ for Kids > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. by [TIME Staff](https://time.com/author/time-staff/) Feb 14, 2013 8:58 AM UTC  by [TIME Staff](https://time.com/author/time-staff/) Feb 14, 2013 8:58 AM UTC Keira Knightley’s latest Chanel advertisement has been banned during children’s programming in the United Kingdom because it was deemed “too sexy,” the [Huffington Post](http://www.huffingtonpost.com/2013/02/13/keira-knightley-banned-chanel-ad%5Fn%5F2676484.html?utm%5Fhp%5Fref=celebrity&ir=Celebrity) reports. The Coco Mademoiselle commercial has Knightley spritzing on the fragrance before heading to a photo shoot where she’s photographed on a bed, sharing some intimate moments with a photographer. Advertising Standards Authority, the independent British advertising regulator, didn’t find this appropriate for young viewers. A viewer, who saw the adduring a broadcast of the film _Ice Age 2,_ filed a [complaint](http://www.asa.org.uk/Rulings/Adjudications/2013/2/Chanel-Ltd/SHP%5FADJ%5F210167.aspx) that the commercial was “overtly sexual” and not suitable to be broadcast during a movie with kid appeal. Fragrance ads have always been a controversial issue. In 2008, [Eva Mendes’ television spot for Calvin Klein’s Secret Obsession perfume](http://www.nydailynews.com/entertainment/gossip/banned-eva-mendes-calvin-klein-ad-watered-u-s-article-1.312599) was banned in the United States. Two years later, the ASA banned [Beyonce’s fragrance ad from airing before 7:30 p.m.](http://www.hollywoodreporter.com/news/video-beyonces-sexy-perfume-ad-46597) in the U.K. And in 2011, the regulator also banned Dakota Fanning’s Marc Jacobs ads for the fragrance _Oh, Lola!_ because they [portrayed](http://fashion.telegraph.co.uk/columns/olivia-bergin/TMG8876913/Dakota-Fannings-Oh-Lola-advert-for-Marc-Jacobs-is-banned.html) the star in an “irresponsible and sexualized manner.” (**WATCH:** [Chanel Debuts Brad Pitt Perfume Campaign](http://style.time.com/2012/10/15/chanel-debuts-brad-pitt-perfume-campaign/)) In this case, Chanel [argued](http://www.telegraph.co.uk/news/celebritynews/9864510/Keira-Knightleys-Chanel-advert-too-sexual-for-children.html) that its founder, Coco Chanel, was “known for being a strong, independent woman,” and said the character in the ad was intended to “reflect her spirit and embody the fragrance itself.” The fashion house said the ad appeared during time slots throughout the day and _Ice Age 2_ was selected not only because it was animated, but because it also included “sharp humor” and the voices of well-known celebrities, which may have been appealing to adults. Chanel also argued a degree of sexual charge was typical in perfume advertisements, and that while Knightley’s character was playful and sensual, she wasn’t overtly sexual. (**MORE:** [5 Things Coco Chanel Taught Us About Style](http://style.time.com/2013/02/04/5-things-coco-chanel-taught-us-about-style/#ixzz2KqSjOhVy)) The British compliance organization, Clearcast, which gives advice on the airing of commercials, supported Chanel’s response saying, but left it to broadcasters to view the ad and determine whether it was acceptable to air during programs appealing to children under 9 years old. The ASA upheld the complaint, however, and said during the final ruling on Wednesday that it prohibits this specific Chanel commercial from airing during or around children’s programming in the U.K. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/archive/7223526/keira-knightleys-chanel-ad-too-sexy-for-kids/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/archive/7223526/keira-knightleys-chanel-ad-too-sexy-for-kids/"},"headline":"Keira Knightley’s Chanel Ad ‘Too Sexy’ for Kids","datePublished":"2013-02-14T08:58:45.000Z","dateModified":"2026-03-18T15:45:42.076Z","description":"Keira Knightley’s latest Chanel advertisement has been banned during children’s programming in the United Kingdom because it was deemed “too sexy,” the Huffington Post reports....","url":"https://time.com/archive/7223526/keira-knightleys-chanel-ad-too-sexy-for-kids/","keywords":["Chanel"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt90561d40cc58b927/6998b6eb9fbc7c0f0fd98532/keira_knightley.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","url":"https://time.com/author/time-staff/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt90561d40cc58b927/6998b6eb9fbc7c0f0fd98532/keira_knightley.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"keira_knightley","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/archive/7223526/keira-knightleys-chanel-ad-too-sexy-for-kids/","name":"Keira Knightley’s Chanel Ad ‘Too Sexy’ for Kids"}}]}] ```