--- title: ‘The Battle of the Sexes’ Turns 40: A Look Back at TIME’s Coverage description: Forty years ago this week, Billie Jean King wiped the court with Bobby Riggs, the self-described "male chauvinist pig," in one of the most watched... canonical: https://time.com/archive/7158473/the-battle-of-the-sexes-turns-40-a-look-back-at-times-coverage/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2013-09-19T09:45:23.000Z article:modified_time: 2026-02-25T06:07:47.300Z article:section: Sports og:title: ‘The Battle of the Sexes’ Turns 40: A Look Back at TIME’s Coverage og:description: Forty years ago this week, Billie Jean King wiped the court with Bobby Riggs, the self-described "male chauvinist pig," in one of the most watched... og:url: https://time.com/archive/7158473/the-battle-of-the-sexes-turns-40-a-look-back-at-times-coverage/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb7fb8501ccec420a/698a989eb21a9ceaac510c62/u1778957.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4024 og:image:height: 2264 og:image:alt: Tennis Player Billie Jean King Being Carried on Palanquin og:type: article twitter:card: summary_large_image twitter:title: ‘The Battle of the Sexes’ Turns 40: A Look Back at TIME’s Coverage twitter:description: Forty years ago this week, Billie Jean King wiped the court with Bobby Riggs, the self-described "male chauvinist pig," in one of the most watched... twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb7fb8501ccec420a/698a989eb21a9ceaac510c62/u1778957.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  * [Sports](/section/sports/) # 'The Battle of the Sexes' Turns 40: A Look Back at TIME's Coverage > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. by [TIME Staff](https://time.com/author/time-staff/) Sep 19, 2013 9:45 AM UTC  20 Sep 1973, Houston, Texas, USA --- Original caption: Tennis star Billie Jean King is carried to the court by four men for the battle of the sexes tennis match with 55-year-old aging tennis star Bobby Riggs. --- Image by © Bettmann/CORBIS 20 Sep 1973, Houston, Texas, USA --- Original caption: Tennis star Billie Jean King is carried to the court by four men for the battle of the sexes tennis match with 55-year-old aging tennis star Bobby Riggs. --- Image by © Bettmann/CORBIS © Bettmann/CORBIS—© Corbis. All Rights Reserved. by [TIME Staff](https://time.com/author/time-staff/) Sep 19, 2013 9:45 AM UTC Forty years ago this week, Billie Jean King wiped the court with Bobby Riggs, the self-described “male chauvinist pig,” in one of the most watched [tennis](http://topics.time.com/tennis/) matches in history. Before Venus beat Serena, before Gabby Douglas won the gymnastics gold in 2012, before Brandi Chastain ripped off her shirt on the [soccer](http://topics.time.com/soccer/) field, Billie Jean King beat Bobby Riggs in the Battle of the Sexes. Just one year after Title IX mandated equal funding for women’s sports teams, King’s victory was considered a triumph for women around the world. Here’s a look back at TIME’s coverage of the historic match. TIME Cover, September 10th 1973 Riggs tooted his own horn in the [Sept. 10, 1973 TIME cover story ](http://content.time.com/time/magazine/article/0,9171,907843,00.html)the week before the match: --- > “” --- In the [same issue, ](http://content.time.com/time/magazine/article/0,9171,907844,00.html)TIME caught up with King as she prepared to take him down: --- > “” --- [What was at stake:](http://content.time.com/time/magazine/article/0,9171,907843,00.html) --- > “” --- [Why the timing](http://content.time.com/time/magazine/article/0,9171,907843,00.html) was right for this particular breed of spectacle: --- > “” --- Riggs was a particularly obnoxious breed of [blowhard: ](http://content.time.com/time/magazine/article/0,9171,907843,00.html)[ ](http://content.time.com/time/magazine/article/0,9171,907843,00.html) --- > “” --- But Billie Jean taught him a lesson, and the [October 1st issue](http://content.time.com/time/magazine/article/0,9171,942736,00.html) recounted Rigg’s clobbering in painful detail: --- > “” --- Thanks, Billie Jean. 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