--- title: Will the 'Lorax' Remake Speak to a New Generation of Children? description: In 1971, Dr. Seuss introduced children to resource management and environmental degradation. Well, of course, he didn't use big boring words like that. Instead, he... canonical: https://time.com/archive/7134054/the-lorax-redux/ author: TIME Staff article:opinion: true article:content_tier: free article:published_time: 2011-11-24T12:00:19.000Z article:modified_time: 2026-03-21T07:00:58.294Z article:section: Ideas og:title: Who Speaks for the Trees? og:description: Why, Dr. Seuss, of course. But will a movie adaptation of "The Lorax" speak to a new generation of children? og:url: https://time.com/archive/7134054/the-lorax-redux/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3256578c2cc0fa83/698a9206b21a9c8b6e5100c2/a2390_ds023_cmyk_final.jpg?branch=production&width=600&quality=75&auto=webp&crop=16:9 og:image:width: 600 og:image:height: 338 og:image:alt: Dr. Seuss' The Lorax og:type: article twitter:card: summary_large_image twitter:title: Who Speaks for the Trees? twitter:description: Why, Dr. Seuss, of course. But will a movie adaptation of "The Lorax" speak to a new generation of children? twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3256578c2cc0fa83/698a9206b21a9c8b6e5100c2/a2390_ds023_cmyk_final.jpg?branch=production&width=600&quality=75&auto=webp&crop=16:9 ---  * [Ideas](/section/ideas/) # Who Speaks for the Trees? (24 Nov 2011) > Sponsored content. Supplied in partnership with TIME. 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It explains how TIME's journalism is made, from the first pitch through the editorial decisions behind a finished story or cover. #### How can I read about how TIME chooses its covers? Inside TIME is the newsletter where TIME's Editor-in-Chief explains cover selection and the editorial reasoning behind major stories. It is free at time.com/newsletters. #### Who is the editor of TIME? Sam Jacobs is TIME's Editor-in-Chief. He writes Inside TIME, a twice-weekly newsletter about the newsroom's reporting and editorial decisions. #### Is Inside TIME free? Yes. Inside TIME is a free newsletter, available at time.com/newsletters. A paid TIME subscription is separate and available at time.com/subscribe-agent. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-inside-2026q3/newsletters?i=92f4606e-e8d3-4f23-a597-8ce082248d8e&cr=time-nl-inside-2026q3-v1) by [TIME Staff](https://time.com/author/time-staff/) Nov 24, 2011 12:00 PM UTC  2390-DS023-CMYK-FINAL Dr. SeussÕ The Lorax, a 3D-CGI comic adventure from the creators of Despicable Me and the imagination of Dr. Seuss, features the voice talents of DANNY DEVITO as the gruff but lovable Lorax. Credit: Universal Pictures and Illumination Entertainment 2390-DS023-CMYK-FINAL Dr. SeussÕ The Lorax, a 3D-CGI comic adventure from the creators of Despicable Me and the imagination of Dr. Seuss, features the voice talents of DANNY DEVITO as the gruff but lovable Lorax. Credit: Universal Pictures and Illumination Entertainment Universal Pictures and Illumination Entertainment by [TIME Staff](https://time.com/author/time-staff/) Nov 24, 2011 12:00 PM UTC In 1971, Dr. Seuss introduced children to resource management and environmental degradation. Well, of course, he didn’t use big boring words like that. Instead, he spun an entrancing tale, told by the ancient Once-ler, of a land of fantastical creatures — Swomee Swans, Bar-ba-Loots, and Humming Fish — who lived among the Truffula Trees (under which, no doubt, grownups might dream, as they read, of finding truffles). The Once-ler arrives in this paradise only to begin exploiting it, chopping down trees to create Thneeds, a garment “everyone needs.” The Lorax emerges from a stump to protest, but the Once-ler ignores him because nothing should thwart private enterprise. His business thrives. His factories are belching “smogululous smoke”; the Bar-ba-Loots, who lived off the Truffula fruits, are facing food shortages and a mysterious stomach ache called the Crummies; the Swomee Swans have sore throats and no longer sing; the factories are dumping waste, Gluppity Glup, in the water, so the fish no longer hum. Eventually, the land is ravaged, there are no more trees, and the Thneed factories are forced to close down. It is the ending, though, that left such a deep impression on me when I first read the story at the age of 16\. The Lorax floats away through a hole in the smog, leaving behind a rock inscribed with one word: _unless_. Unless … we do something to stop ravaging our planet. (**PHOTOS:** [The Terrible Beauty of Industrial Pollution](http://lightbox.time.com/2011/04/20/terribly-beautiful-industrial-pollution-seen-from-above/#1)) Universal Studios is releasing a new animated adaptation of _The Lorax_ next year, timed to what would have been the 108th birthday of Dr. Seuss. Danny DeVito will give voice to the Lorax, Zac Efron to Ted, the boy who asks the Once-ler to tell him the story. There is also, somehow, to be a love interest for Ted. He will win her affection by showing her the one thing she has never seen: a tree. Go figure. Already, green blogs are lighting up with anticipation. Already, I’m feeling very grumpy about the need to tamper with an iconic book — and I’m not sure this means a new generation will tune into the message of the Lorax. We’d be better off with the launch of a mobile app of Loraxiana. When I became a much older kid, I read a biography of Supreme Court Justice William O. Douglas, who served for more than 36 years, beginning in 1939\. Justice Douglas was an avid outdoorsman — he hiked the 2,000-mile Appalachian Trail from Georgia to Maine — and his love of nature was reflected in some of his most important opinions. He wrote a dissent in a landmark environmental-law case in 1972, _Sierra Club v. Morton_, about the intended development by Disney of part of the Sequoia National Forest, arguing that “inanimate objects” should have standing to sue in court. “Perhaps the bulldozers of ‘progress’ will plow under all the aesthetic wonders of this beautiful land. That is not the present question. The sole question is, Who has standing to be heard?” Justice Douglas’ opinion, proposing that trees be allowed their day in court, resonated with Dr. Seuss’s question “Who speaks for the trees?” There never was anything subtle about Dr. Seuss’s parable (or, for that matter, about anything that genius produced). Its clarity was its charm. Of course, the book kicked up controversy, particularly in the logging industry. Those were interesting times, marking the birth of a national environmental movement. Only a year before _The Lorax_ was published, the U.S. celebrated the first Earth Day — at the instigation of a U.S. Senator from Wisconsin, Gaylord Nelson, who had been horrified by the damage done by a 1969 oil spill off the coast of Santa Barbara, Calif. President Nixon signed the Clean Air Act into law in 1970, with bipartisan support. (**MORE:** [Stop Political Pandering On Pollution](http://ideas.time.com/2011/11/17/stop-political-pandering-on-pollution/)) I read _The Lorax_ to my sons, when they were little boys, once. They were horrified. No more trees? _The Lorax_ is profoundly upsetting and leaves the parent reading to the child to explain what that mysterious and ominous _unless_ means. While that does provide a terrific starting point for conversations about how pollution threatens the world we live in, it also makes for guilty throat clearing. After all, the children have done nothing wrong and can do nothing to fix the problem. It is the grownups who are making this enormous mess. _Unless_, it turns out, is a message for parents. Unless we stop. Unless we teach our children to cherish the planet — by cherishing it ourselves. As I watched the nerve-jangling, [cloying trailer](http://www.youtube.com/watch?v=M%5FT6SsDvO7Q) for _The Lorax_, it struck me that today’s problems demand so much of parents of young children. Not only do they have to explain air pollution, water pollution and waste, but parents are probably getting questions about global warming, an overwhelmingly difficult topic to navigate without causing anxiety in parents, much less their children. I would guess that most of us skip it. Had I known about global warming when my children were young, I would have been flummoxed as to how to broach the subject — how do you talk about a catastrophe of epic proportions? I’m curious to see how the latest cartoon version of the Lorax speaks for the trees. But I’m even more curious as to how this Lorax will speak to a new generation of children. And parents. Perhaps environmentalists will learn a messaging trick or two. After all, Dr. Seuss showed us the way before. ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/archive/7134054/the-lorax-redux/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/archive/7134054/the-lorax-redux/"},"headline":"Who Speaks for the Trees? (24 Nov 2011)","datePublished":"2011-11-24T12:00:19.000Z","dateModified":"2026-03-21T07:00:58.294Z","description":"In 1971, Dr. Seuss introduced children to resource management and environmental degradation. 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