--- description: Was it fate or a cruel twist of irony? A Hawaiian man rented the last movie ever from a Blockbuster store on Saturday, Nov. 9.... title: 'This is the End' is the Last Movie Ever Rented from a Blockbuster image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9288a366b2c1c649/698a8e07b3fce3d59f0d29c1/ap100922070386.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) # Last Movie Rented from Blockbuster: ‘This Is The End’ by [TIME Staff](/author/time-staff/) Nov 12, 2013 1:46 AM CUT  A Blockbuster store sign is seen, Wednesday, Sept. 22, 2010, in Dallas. Troubled video-rental chain Blockbuster Inc. could file for bankruptcy protection, according to a Wall Street Journal article. (AP Photo/LM Otero) A Blockbuster store sign is seen, Wednesday, Sept. 22, 2010, in Dallas. Troubled video-rental chain Blockbuster Inc. could file for bankruptcy protection, according to a Wall Street Journal article. (AP Photo/LM Otero)ASSOCIATED PRESS—AP2010 by [TIME Staff](/author/time-staff/) Nov 12, 2013 1:46 AM CUT Was it fate or a cruel twist of irony? A Hawaiian man rented the last movie ever from a Blockbuster store on Saturday, Nov. 9\. The movie? Seth Rogen’s comedy about the apocalypse, _This Is the End_, the retailer confirms. The store even posted a picture of the final transaction on Twitter. Rogen responded saying, “In high school I would go hang out at blockbuster every day.” In the coming months, the Dish Network will close all of its 300 remaining retail locations. \[[_Variety_](http://variety.com/2013/biz/news/this-is-the-end-blockbuster-1200820318/ "undefined")\] 'This is the End' is the Last Movie Ever Rented from a Blockbuster ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/archive/7116440/last-movie-rented-from-blockbuster-this-is-the-end/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/archive/7116440/last-movie-rented-from-blockbuster-this-is-the-end/"},"headline":"Last Movie Rented from Blockbuster: ‘This Is The End’","datePublished":"2013-11-12T01:46:46.000Z","dateModified":"2026-03-16T05:21:03.013Z","description":"Was it fate or a cruel twist of irony? A Hawaiian man rented the last movie ever from a Blockbuster store on Saturday, Nov. 9....","url":"https://time.com/archive/7116440/last-movie-rented-from-blockbuster-this-is-the-end/","keywords":[],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9288a366b2c1c649/698a8e07b3fce3d59f0d29c1/ap100922070386.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","url":"https://time.com/author/time-staff/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9288a366b2c1c649/698a8e07b3fce3d59f0d29c1/ap100922070386.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Blockbuster Reorganization","caption":"Blockbuster Reorganization","creditText":"ASSOCIATED PRESS—AP2010","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/archive/7116440/last-movie-rented-from-blockbuster-this-is-the-end/","name":"Last Movie Rented from Blockbuster: ‘This Is The End’"}}]}] ```