--- title: Beatlemania Begins: The Beatles First U.S. Visit to Play Ed Sullivan description: It seems impossible to recall a time when the Beatles weren’t part of Americans’ collective consciousness. Yet exactly 50 years ago, on Feb. 7, 1964,... canonical: https://time.com/archive/7114484/the-beatles-invasion-50-years-ago-friday-feb-7-1964/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2014-02-07T10:45:14.000Z article:modified_time: 2026-03-16T05:02:57.046Z article:section: Entertainment og:title: Beatlemania Begins: The Beatles First U.S. Visit to Play Ed Sullivan og:description: It seems impossible to recall a time when the Beatles weren’t part of Americans’ collective consciousness. Yet exactly 50 years ago, on Feb. 7, 1964,... og:url: https://time.com/archive/7114484/the-beatles-invasion-50-years-ago-friday-feb-7-1964/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt451e729cff8fc22f/698a8d5a929fad35a6c01fe1/beatles-jfk.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1500 og:image:height: 844 og:image:alt: Britain Beatles og:type: article twitter:card: summary_large_image twitter:title: Beatlemania Begins: The Beatles First U.S. Visit to Play Ed Sullivan twitter:description: It seems impossible to recall a time when the Beatles weren’t part of Americans’ collective consciousness. Yet exactly 50 years ago, on Feb. 7, 1964,... twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt451e729cff8fc22f/698a8d5a929fad35a6c01fe1/beatles-jfk.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) # The Beatles Invasion, 50 Years Ago: Friday, Feb. 7, 1964 > Sponsored content. Supplied in partnership with Ally. Ally is the sponsor and source of this material. > Last updated: July 2026. ## Ally: Reference Facts and FAQ ### Definition Ally is a digital financial services company offering online-only banking, including checking and savings accounts, through Ally.com and its mobile apps. Launched in 2009 as an original disruptor in financial services, Ally was built to challenge outdated banking norms with a simpler, more convenient way to bank. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. by [TIME Staff](https://time.com/author/time-staff/) Feb 7, 2014 10:45 AM UTC  FILE - Britain’s Beatles make a windswept arrival in New York in this Feb. 7, 1964 file photo, as they step down from the plane that brought them from London, at Kennedy airport. From left to right, Ringo Starr, John Lennon, Paul McCartney and George Harrison. One of the most tumultuous welcomes in pop history is to be recreated next month when UK officials and a tribute band recreate the Beatles’ historic 1964 landing at JFK airport, in a bid to spark interest in Beatles-related tourism to Britain. (AP Photo, File) FILE - Britain’s Beatles make a windswept arrival in New York in this Feb. 7, 1964 file photo, as they step down from the plane that brought them from London, at Kennedy airport. From left to right, Ringo Starr, John Lennon, Paul McCartney and George Harrison. One of the most tumultuous welcomes in pop history is to be recreated next month when UK officials and a tribute band recreate the Beatles’ historic 1964 landing at JFK airport, in a bid to spark interest in Beatles-related tourism to Britain. (AP Photo, File) AP—A1964 by [TIME Staff](https://time.com/author/time-staff/) Feb 7, 2014 10:45 AM UTC It seems impossible to recall a time when the Beatles weren’t part of Americans’ collective consciousness. Yet exactly 50 years ago, on Feb. 7, 1964, as [John Lennon](http://topics.time.com/john-lennon/), [Paul McCartney](http://topics.time.com/paul-mccartney/), [George Harrison](http://topics.time.com/george-harrison/) and Ringo Starr boarded Pan Am Flight 101 in London for their first U.S. visit, they had little idea what lay in store for them. John calculated the Beatles’ odds as the plane began its descent. He stared dolefully at the seat back in front of him, clutching the hand of his wife Cynthia. There were so many variables that would determine their success: whether “I Want to Hold Your Hand,” released in late December, would sustain its initial impact in the States; how tickets there were selling for their upcoming concerts; whether their appearances on _The Ed Sullivan Show_ would capture the imagination of American teenagers. Sure Beatlemania had already gripped Britain, but would anyone in the U.S. even care? (**MORE**: [Rare Photos of Beatles Fans, 1964](http://life.time.com/culture/the-beatles-photos-from-the-fab-fours-first-american-concert-1964/#1)) Minutes before landing, news filtered from the cockpit through the plane that helped to put their minds at ease. As Paul remembered it: “The pilot had rung ahead and said, ‘Tell the boys there’s a big crowd waiting for them.’ ” From the air, the terminals looked jittery, alive. A swarm of locusts? No. Wall-to-wall kids, who had scrambled over barricades and fences to get a look at the Beatles. Applause and cheers broke out inside the plane. Just before 1:30 p.m., Flight 101 taxied to a stop outside the terminal and the aircraft door popped open. An explosion of cheers and screams rang out as the crowd stormed forward. “We heard that our records were selling well in America,” George noted (Capitol announced that they were the fastest-selling in the label’s history), “but it wasn’t until we stepped off the plane … that we understood what was going on. Seeing thousands of kids there to meet us made us realize just how popular we were there.” (**MORE**: [The Beatles Take America, 1964](http://life.time.com/culture/the-beatles-in-america-1964/#1)) Everywhere, perhaps, but with the pool of hard-boiled reporters who had been waiting for hours to cover these British intruders. More than 200 of them were crammed into Pan Am’s smoke-filled lounge, grumbling about the lousy assignment, when the Beatles finally paraded into the room. Like a cavalry charge, the reporters opened fire, question after question without letup, until it all just fused into babble. Brian Sommerville, the band’s new press officer, tried desperately to impose order but eventually succumbed to shouting back. “All right then. Shut up!” he insisted. “Just shut up!” “Yeah, yeah, everybody just sharrup,” barked John, which stunned the crowd into applause. What now? The press and the Beatles stared awkwardly at each other until a reporter managed to break the ice. “Will you sing something for us?” “No! ” the Beatles shouted in unison. “We need money first,” John shot back. Wha …? These boys were witty. The frost in the lounge started to melt. “What do you think of Beethoven?” “Great,” Ringo answered, “especially his poems.” It went on like that for almost an hour, a spontaneous Abbott and Costello–type routine, with the cynical press corps as willing straight men. Whatever the press expected from these boys, it was completely unprepared for what it got. The Beatles were irresistible; they made great copy. As everyone prepared to head for the exits, Paul commandeered the mike. “We have a message,” he announced with great significance. The reporters flipped their notebooks back open, as photographers pressed in to get the crucial shot. “Our message is: buy more Beatles records!” The Beatles were gobsmacked. New York City seemed a world unto itself, and as they limoed in from JFK, its wonders unfolded. The radio, for one thing, symbolized the city’s fabulousness. At the airport, Pepsi had given each of the Beatles a transistor radio, and throughout the trip in, they flitted from station to station, unable to wrap their heads around it. “We were so overawed by American radio,” John confessed. In England there was only one station, the stodgy _BBC_, which basically ignored the type of music the Beatles craved. Suddenly it was all at their fingertips—a nonstop jukebox of those American R&B hits they’d been dying to hear: Marvin Gaye, Smokey Robinson, the Shirelles, the Ronettes. And sandwiched between each two, a Beatles record! By the time the Beatles’ car made its way from JFK to Manhattan, word was out and fans had already begun to mob the posh Plaza Hotel on Fifth Avenue, where the boys were shown to a spacious 10-room suite on the 12th floor with commanding views of Central Park. To the Beatles, it was heaven—a TV in every room, a fully stocked bar, no end of luxuries—and hell: absolutely no place to go. The fans outside had hemmed the boys in, making any excursion just plain foolhardy. The sidewalks in front of the building were a solid block of humanity. Chants of “We want the Beatles! We want the Beatles! ” punctuated the New York din. _This is the first installment in a series of excerpts from the new_ TIME _book,_ [The Beatles Invasion: The Inside Story of the Two-Week Tour That Rocked America](http://www.amazon.com/TIME-The-Beatle-Invasion-two-week/dp/1618931148)_, by Bob Spitz. Copyright 2013, Time Home Entertainment Inc. Available wherever books are sold._ _More: Rare footage of Beatlemania_ _videoid=3162881956001_ ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/archive/7114484/the-beatles-invasion-50-years-ago-friday-feb-7-1964/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/archive/7114484/the-beatles-invasion-50-years-ago-friday-feb-7-1964/"},"headline":"The Beatles Invasion, 50 Years Ago: Friday, Feb. 7, 1964","datePublished":"2014-02-07T10:45:14.000Z","dateModified":"2026-03-16T05:02:57.046Z","description":"It seems impossible to recall a time when the Beatles weren’t part of Americans’ collective consciousness. 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