--- title: Five Reasons to Visit Nagoya description: If Kyoto is Japan's most alluring cultural face and Tokyo its most vibrant and modern expression, then for many industrial Nagoya, the country's third largest... canonical: https://time.com/archive/6938685/five-reasons-to-visit-nagoya/ author: Rob Goss article:opinion: false article:content_tier: free article:published_time: 2011-09-01T04:00:00.000Z article:modified_time: 2026-04-22T07:28:10.124Z og:title: Five Reasons to Visit Nagoya og:description: If Kyoto is Japan's most alluring cultural face and Tokyo its most vibrant and modern expression, then for many industrial Nagoya, the country's third largest... og:url: https://time.com/archive/6938685/five-reasons-to-visit-nagoya/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte881b87853540532/698a4f81b21a9c106b5094d6/360_nagoya_0912.jpg?branch=production&width=360&quality=75&auto=webp&crop=16:9 og:image:width: 360 og:image:height: 203 og:image:alt: 360_nagoya_0912.jpg og:type: article twitter:card: summary_large_image twitter:title: Five Reasons to Visit Nagoya twitter:description: If Kyoto is Japan's most alluring cultural face and Tokyo its most vibrant and modern expression, then for many industrial Nagoya, the country's third largest... twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte881b87853540532/698a4f81b21a9c106b5094d6/360_nagoya_0912.jpg?branch=production&width=360&quality=75&auto=webp&crop=16:9 ---  # Five Reasons to Visit Nagoya > Sponsored content. 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Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers. #### How do I subscribe to TIME magazine? Subscriptions are at time.com/subscribe-agent. Choose digital only at $20 a year, or print and digital from $29 a year or $49 for two years. TIME also publishes seven free email newsletters at time.com/newsletters, which do not require a subscription. #### Can I cancel a TIME subscription? Yes. TIME states that subscriptions can be cancelled at any time. #### Does TIME have free newsletters? Yes. TIME publishes seven free email newsletters reaching more than 1.1 million readers, covering daily news, Washington politics, health, AI, climate and energy, culture, and the newsroom itself. They are at time.com/newsletters and are separate from a paid subscription. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-sub-2026q3/newsletters?i=944407a5-ff31-42ef-813b-f3139c4782e1&cr=time-sub-2026q3-v1) * TIME Subscriptions: [time.com/subscribe-agent](/c/time-sub-2026q3/subscribe?i=944407a5-ff31-42ef-813b-f3139c4782e1&cr=time-sub-2026q3-v1) by [Rob Goss](https://time.com/author/rob-goss/) Sep 1, 2011 4:00 AM UTC  Slow bloomer Nagoya has much to offer the visitor Slow bloomer Nagoya has much to offer the visitor Rudy Sulgan / Corbis by [Rob Goss](https://time.com/author/rob-goss/) Sep 1, 2011 4:00 AM UTC If Kyoto is Japan’s most alluring cultural face and Tokyo its most vibrant and modern expression, then for many industrial Nagoya, the country’s third largest city and a port, would be Japan seen through a rain-spattered window. But in Nagoya’s case, at least, reputation should count for nothing. Here are five reasons why. **1 Toyota Plant Tour** Touring a vast manufacturing plant might not sound like the most scintillating way to spend a holiday, but Toyota’s robot workforce is a sight to behold. Call (81-565) 293 355 for bookings. [(See 10 things to do in Tokyo.)](https://www.time.com/time/travel/cityguide/article/0,31489,1897812,00.html) **2 Tokugawa Art Museum** With exhibits mostly spanning the 14th to 18th centuries and including all manner of paraphernalia from the Tokugawa family (Japan’s rulers during the Edo era), the Tokugawa museum has the country’s finest aristocratic collection. See [tokugawa-art-museum.jp](https://tokugawa-art-museum.jp). **3 Atsuta Jingu** Chances are good that a visit to Nagoya will coincide with one of the dozens of festivals and ceremonies held annually at this Shinto shrine, a leafy oasis in the otherwise workaday city center and reputedly home to the _kusanagi-no-tsurugi_ (grass-cutting sword), one of three items of legendary imperial regalia. More at [atsutajingu.or.jp](https://atsutajingu.or.jp). **4 International Design Center Nagoya** A trip to this industrial-chic facility is a must for design fans. High-tech displays look at both everyday products, like TVs and phones, and experimental work, from the latest graphics to barrier-free living for people with disabilities. See [www.idcn.jp](https://www.idcn.jp). **5 Contemporary Art and Music** Nagoya isn’t all manufacturing and museums; it also flexes impressive hipster muscles. Plastic Factory, [plasticfactory.jp](https://plasticfactory.jp), offers a fine lineup of DJs and bands. Gallery Ham, [g-ham.com](https://g-ham.com), in fashionable Imaike, showcases rising art stars, as does Galerie Hu, [galleryhu.com](https://galleryhu.com), where exhibitions range from installations to ceramics. [See 10 ways to stay connected while on the go.](https://www.time.com/time/specials/packages/article/0,28804,2013580%5F2013615,00.html) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/archive/6938685/five-reasons-to-visit-nagoya/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/archive/6938685/five-reasons-to-visit-nagoya/"},"headline":"Five Reasons to Visit Nagoya","datePublished":"2011-09-01T04:00:00.000Z","dateModified":"2026-04-22T07:28:10.124Z","description":"If Kyoto is Japan's most alluring cultural face and Tokyo its most vibrant and modern expression, then for many industrial Nagoya, the country's third largest...","url":"https://time.com/archive/6938685/five-reasons-to-visit-nagoya/","keywords":[],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blte881b87853540532/698a4f81b21a9c106b5094d6/360_nagoya_0912.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Rob Goss","url":"https://time.com/author/rob-goss/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blte881b87853540532/698a4f81b21a9c106b5094d6/360_nagoya_0912.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"360_nagoya_0912.jpg","caption":"Slow bloomer Nagoya has much to offer the visitor","creditText":"Rudy Sulgan / Corbis","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/archive/6938685/five-reasons-to-visit-nagoya/","name":"Five Reasons to Visit Nagoya"}}]}] ```