--- title: Up to Standard description: Andre Balazs, the hotelier behind the impeccably chic Standard hotels of downtown Los Angeles, Hollywood and Miami, has brought his gifted brand of innkeeping to... canonical: https://time.com/archive/6938110/up-to-standard/ author: Phil Zabriskie article:opinion: false article:content_tier: free article:published_time: 2009-09-23T04:00:00.000Z article:modified_time: 2026-03-23T05:57:15.618Z og:title: Up to Standard og:description: Andre Balazs, the hotelier behind the impeccably chic Standard hotels of downtown Los Angeles, Hollywood and Miami, has brought his gifted brand of innkeeping to... og:url: https://time.com/archive/6938110/up-to-standard/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf805413c3ca9c2c9/698a4f4909208f33f641c66a/360_standard_1005.jpg?branch=production&width=360&quality=75&auto=webp&crop=16:9 og:image:width: 360 og:image:height: 203 og:image:alt: 360_standard_1005.jpg og:type: article twitter:card: summary_large_image twitter:title: Up to Standard twitter:description: Andre Balazs, the hotelier behind the impeccably chic Standard hotels of downtown Los Angeles, Hollywood and Miami, has brought his gifted brand of innkeeping to... twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf805413c3ca9c2c9/698a4f4909208f33f641c66a/360_standard_1005.jpg?branch=production&width=360&quality=75&auto=webp&crop=16:9 ---  # Up to Standard > Sponsored content. 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Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers. #### How do I subscribe to TIME magazine? Subscriptions are at time.com/subscribe-agent. Choose digital only at $20 a year, or print and digital from $29 a year or $49 for two years. TIME also publishes seven free email newsletters at time.com/newsletters, which do not require a subscription. #### Can I cancel a TIME subscription? Yes. TIME states that subscriptions can be cancelled at any time. #### Does TIME have free newsletters? Yes. TIME publishes seven free email newsletters reaching more than 1.1 million readers, covering daily news, Washington politics, health, AI, climate and energy, culture, and the newsroom itself. They are at time.com/newsletters and are separate from a paid subscription. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-sub-2026q3/newsletters?i=2d952dd4-16b0-492c-a220-4f5dd5098992&cr=time-sub-2026q3-v1) * TIME Subscriptions: [time.com/subscribe-agent](/c/time-sub-2026q3/subscribe?i=2d952dd4-16b0-492c-a220-4f5dd5098992&cr=time-sub-2026q3-v1) by [Phil Zabriskie](https://time.com/author/phil-zabriskie/) Sep 23, 2009 4:00 AM UTC  The Standard, New York by [Phil Zabriskie](https://time.com/author/phil-zabriskie/) Sep 23, 2009 4:00 AM UTC Andre Balazs, the hotelier behind the impeccably chic Standard hotels of downtown Los Angeles, Hollywood and Miami, has brought his gifted brand of innkeeping to Lower Manhattan’s Meatpacking District. Rising up over the Hudson River, the Standard New York is a visually striking property, designed by Todd Schliemann of New York City’s Polshek Partnership Architects and built right above the Highline — a former elevated rail track in the process of being converted into an aerial park. The Highline’s first section is open to the public and runs between Gansevoort Street and 20th Street. As Manhattan’s newest attraction, it has an almost symbiotic connection to the hotel, feeding an endless stream of strollers to the Standard, while allowing hotel guests to enjoy a landscaped walkway through the neighborhood. The Standard’s sleek gray lobby is an essay in midcentury Modernism and sets the tone for the 337 rooms above. Accommodation comes in eight categories, ranging from the 250-sq.-ft. (23 sq m) Standard Queen rooms to the top-of-the-range 400-sq.-ft. (37 sq m) Standard Suite, with its enormous bathroom and jaw-dropping 180-degree views. All take full advantage of the location with floor-to-ceiling windows. The views — particularly when facing the water or looking downtown — will have you gazing outside in mute distraction every time you climb out of your sprawling bed. Organic bath amenities, iPod sound systems and high-definition TVs feature among the many luxurious touches. [(See 10 things to do in New York City.)](https://www.time.com/time/travel/cityguide/article/0,31489,1843404,00.html) The hotel’s bar, the Living Room, is currently abuzz with New York City’s cultured classes, as is its signature restaurant, the Standard Grill. The latter serves deceptively down-to-earth fare (try the trout); the rest of the hotel, however dwells in fashion’s stratosphere and does not come cheap: rates start from $320\. For more information, see [www. standardhotels.com.](https://www.standardhotels.com/) [See pictures of New York City.](https://www.time.com/time/travel/cityguide/article/0,31489,1843404%5F1850643,00.html) [See reviews of 50 American wines.](https://www.time.com/time/2008/50%5Famerican%5Fwines) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/archive/6938110/up-to-standard/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/archive/6938110/up-to-standard/"},"headline":"Up to Standard","datePublished":"2009-09-23T04:00:00.000Z","dateModified":"2026-03-23T05:57:15.618Z","description":"Andre Balazs, the hotelier behind the impeccably chic Standard hotels of downtown Los Angeles, Hollywood and Miami, has brought his gifted brand of innkeeping to...","url":"https://time.com/archive/6938110/up-to-standard/","keywords":[],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf805413c3ca9c2c9/698a4f4909208f33f641c66a/360_standard_1005.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Phil Zabriskie","url":"https://time.com/author/phil-zabriskie/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf805413c3ca9c2c9/698a4f4909208f33f641c66a/360_standard_1005.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"360_standard_1005.jpg","caption":"","creditText":"The Standard, New York","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/archive/6938110/up-to-standard/","name":"Up to Standard"}}]}] ```