--- title: Conceptual Art's Dutch Treat description: Amsterdam was a hotbed of conceptual art in the 1960s and '70s. In its damp studios and fetid cafés, artists from dozens of countries came... canonical: https://time.com/archive/6938022/conceptual-arts-dutch-treat/ author: RACHEL AYDT article:opinion: false article:content_tier: free article:published_time: 2009-06-17T04:00:00.000Z article:modified_time: 2026-04-22T07:27:55.702Z og:title: Conceptual Art's Dutch Treat og:description: Amsterdam was a hotbed of conceptual art in the 1960s and '70s. In its damp studios and fetid cafés, artists from dozens of countries came... og:url: https://time.com/archive/6938022/conceptual-arts-dutch-treat/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb66972ce94ce589f/698a4f48011682807f98511e/360_elk_0629.jpg?branch=production&width=360&quality=75&auto=webp&crop=16:9 og:image:width: 360 og:image:height: 203 og:image:alt: 360_elk_0629.jpg og:type: article twitter:card: summary_large_image twitter:title: Conceptual Art's Dutch Treat twitter:description: Amsterdam was a hotbed of conceptual art in the 1960s and '70s. In its damp studios and fetid cafés, artists from dozens of countries came... twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb66972ce94ce589f/698a4f48011682807f98511e/360_elk_0629.jpg?branch=production&width=360&quality=75&auto=webp&crop=16:9 ---  # Conceptual Art's Dutch Treat > Sponsored content. Supplied in partnership with TIME. 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Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers. #### How do I subscribe to TIME magazine? Subscriptions are at time.com/subscribe-agent. Choose digital only at $20 a year, or print and digital from $29 a year or $49 for two years. TIME also publishes seven free email newsletters at time.com/newsletters, which do not require a subscription. #### Can I cancel a TIME subscription? Yes. TIME states that subscriptions can be cancelled at any time. #### Does TIME have free newsletters? Yes. TIME publishes seven free email newsletters reaching more than 1.1 million readers, covering daily news, Washington politics, health, AI, climate and energy, culture, and the newsroom itself. They are at time.com/newsletters and are separate from a paid subscription. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-sub-2026q3/newsletters?i=ada62a01-dd24-4a2d-9268-e6c7aa1590f4&cr=time-sub-2026q3-v1) * TIME Subscriptions: [time.com/subscribe-agent](/c/time-sub-2026q3/subscribe?i=ada62a01-dd24-4a2d-9268-e6c7aa1590f4&cr=time-sub-2026q3-v1) by [RACHEL AYDT](https://time.com/author/rachel-aydt/) Jun 17, 2009 4:00 AM UTC  What's the big idea? Ger van Elk's The Co-Founder of the Word O.K.— Marken (No. 5), 1971 What's the big idea? Ger van Elk's The Co-Founder of the Word O.K.— Marken (No. 5), 1971 Ger van Elk by [RACHEL AYDT](https://time.com/author/rachel-aydt/) Jun 17, 2009 4:00 AM UTC Amsterdam was a hotbed of conceptual art in the 1960s and ’70s. In its damp studios and fetid cafés, artists from dozens of countries came together in the belief that the ideas behind a work were more important than the work itself. [(See Time.com/Travel for city guides, stories and advice.)](https://www.time.com/time/travel) Conceptualism remains vastly influential in contemporary art, leading to seemingly baffling pieces that scandalize or bemuse audiences still. (Martin Creed’s 2001 Turner Prize-winning installation, of an empty room in which the lights repeatedly went on and off, is a famous example.) But from July 19, “In & Out of Amsterdam: Travels in Conceptual Art, 1960-1976,” an exhibition at New York City’s Museum of Modern Art, gives visitors an opportunity to explore the movement’s early days, when artists like Gilbert & George and Lawrence Weiner commuted back and forth across the Atlantic, overthrowing artistic norms. “The movement of the artists from one continent to another became a part of the process, and inspired the happenings and conceptual art they sought to build,” says curator Christophe Cherix. Around 120 works tell the story. Bronx-born Weiner created the show’s entrance — a long tunnel with portholes in the _XXX_ shape of Amsterdam’s ubiquitous crest, casting shadows of the emblem on visitors as they enter and making them “a part of his work,” says Cherix. The show runs until Oct. 5\. [Read TIME’s stories about romance on the road.](https://www.time.com/time/travel/tipsadvice/loveonthefly) [See the best new travel products, gadgets and trends.](https://www.time.com/time/travel/tipsadvice/checkpoints) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/archive/6938022/conceptual-arts-dutch-treat/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/archive/6938022/conceptual-arts-dutch-treat/"},"headline":"Conceptual Art's Dutch Treat","datePublished":"2009-06-17T04:00:00.000Z","dateModified":"2026-04-22T07:27:55.702Z","description":"Amsterdam was a hotbed of conceptual art in the 1960s and '70s. 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