Radio: The New Suds

Sudsy daytime serials are easy targets for radio’s detractors. But soap operas go on & on because sponsors find them profitable. Last week, an outlandish new jumble of fact & fancy called Wendy Warren and the News (CBS, Mon.-Fri., 12 noon, E.D.T.) tried desperately to vary the formula.

The new twist: CBS Reporter Douglas Edwards leads off with a three-minute summary of the day’s headlines. A girl reporter named “Wendy Warren” (Actress Florence Freeman) follows him, shrills out 45 seconds of “women’s news,” promptly plunges into her tortured fictional love life. By the end of the first broadcast, the new heroine was in an old, all-too-familiar lather. “She turns deathly pale,” the announcer confided, “and, but for Gil Kendal’s ready arm, would fall.”