• U.S.

Press: Ink v. Air (Cont’d)

1 minute read
TIME

Month ago Pittsburgh newspaper publishers flew into a swivet because Kaufmann’s department store, biggest in town, began to broadcast news over the radio (TIME, Jan. 28). The newspapers, Hearst’s Sun-Telegraph, Paul Block’s Post-Gazette, Scripps-Howard’s Press, were prevented from doing so by the year-old Press-Radio “truce.” Lacking the nerve to hit back by throwing Kaufmann advertising out of their papers, the publishers last fortnight did the next-best thing, canceled their own truce. Publisher Hearst took to the air with a news program simultaneous with the Kaufmann schedule. Scripps-Howard took periods immediately before Kaufmann’s. Publisher Block bracketed Kaufmann, before & after.

Kaufmann’s store, which upset the Pittsburgh radio applecart, buys its news from an upstart independent outfit named Transradio Press Service (TIME, Oct. 29). Last week Transradio celebrated its first birthday by announcing new customers in Newark, N. J., Louisville, Ky., Richmond, Va., and, most important, its first “national” sponsor, Continental Baking Co.’s “Wonder Bread.” The Wonder Bread news programs begin this week in Detroit, Columbus, Akron, Dayton, Toledo.

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