Month ago Pittsburgh newspaper publishers flew into a swivet because Kaufmann’s department store, biggest in town, began to broadcast news over the radio (TIME, Jan. 28). The newspapers, Hearst’s Sun-Telegraph, Paul Block’s Post-Gazette, Scripps-Howard’s Press, were prevented from doing so by the year-old Press-Radio “truce.” Lacking the nerve to hit back by throwing Kaufmann advertising out of their papers, the publishers last fortnight did the next-best thing, canceled their own truce. Publisher Hearst took to the air with a news program simultaneous with the Kaufmann schedule. Scripps-Howard took periods immediately before Kaufmann’s. Publisher Block bracketed Kaufmann, before & after.
Kaufmann’s store, which upset the Pittsburgh radio applecart, buys its news from an upstart independent outfit named Transradio Press Service (TIME, Oct. 29). Last week Transradio celebrated its first birthday by announcing new customers in Newark, N. J., Louisville, Ky., Richmond, Va., and, most important, its first “national” sponsor, Continental Baking Co.’s “Wonder Bread.” The Wonder Bread news programs begin this week in Detroit, Columbus, Akron, Dayton, Toledo.
More Must-Reads from TIME
- Inside Elon Musk’s War on Washington
- Why Do More Young Adults Have Cancer?
- Colman Domingo Leads With Radical Love
- 11 New Books to Read in February
- How to Get Better at Doing Things Alone
- Cecily Strong on Goober the Clown
- Column: The Rise of America’s Broligarchy
- Introducing the 2025 Closers
Contact us at letters@time.com