Business: The Proper Spirit

“Small cars may be Detroit’s answer to the recession,” Manhattan’s Longchamps restaurants proclaimed last week. “Ours is A LARGER WHISKEY GLASS.” So saying, in three of its restaurants the twelve-restaurant chain trotted out 864 new shot glasses, each delivering an extra ⅜ oz. of spirits for the old, prerecession price (85¢). Longchamps’ long shot was not in the dark; a test run with the new glasses boosted liquor sales 5% in one restaurant.