--- description: As soon as the ad appeared in The New Yorker last fall, all eyes were green in Manhattan's ad alley. "The Man in the Hathaway Shirt" depicted a white-shirted, debonair-looking fellow... title: ADVERTISING: One-Eyed Flattery image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [U.S.](/section/us/) # ADVERTISING: One-Eyed Flattery by [TIME](/author/time/) Jun 23, 1952 4:00 AM CUT by [TIME](/author/time/) Jun 23, 1952 4:00 AM CUT As soon as the ad appeared in The New Yorker last fall, all eyes were green in Manhattan’s ad alley. “The Man in the Hathaway Shirt” depicted a white-shirted, debonair-looking fellow who was given a peculiar air of distinction by a black patch over his right eye. The ad was the inspiration of British-born David Ogilvy, 41, vice president of Manhattan’s Hewitt, Ogilvy, Benson & Mather, Inc. He got the idea from pictures of ex-Ambassador Lewis Douglas, who has worn a patch ever since he lost the sight of one eye in a fishing accident. (The man in the ad is Baron George Wrangell, émigré nephew of a White Russian general, whose eyes are perfectly good). Last week the Advertising Federation of America named Ogilvy its “Young Advertising Man of the Year.” This week Ogilvy received a more sincere form of flattery. Manhattan’s James McCreery & Co. department store, advertising its “Silf-Skin girdle,” depicted a buoyant, smiling young model clad in nothing but a girdle, a halter and an eyepatch. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/archive/6797296/advertising-one-eyed-flattery/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/archive/6797296/advertising-one-eyed-flattery/"},"headline":"ADVERTISING: One-Eyed Flattery","datePublished":"1952-06-23T04:00:00.000Z","dateModified":"2026-03-03T20:27:02.339Z","description":"As soon as the ad appeared in The New Yorker last fall, all eyes were green in Manhattan's ad alley. \"The Man in the Hathaway Shirt\" depicted a white-shirted, debonair-looking fellow...","url":"https://time.com/archive/6797296/advertising-one-eyed-flattery/","keywords":[],"thumbnailUrl":"","author":[{"@type":"Person","name":"TIME","url":"https://time.com/author/time/"}],"articleSection":"U.S.","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/us/","name":"U.S."}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/archive/6797296/advertising-one-eyed-flattery/","name":"ADVERTISING: One-Eyed Flattery"}}]}] ```