TIME
The New Republic took another hitch in it’s belt last week, the second in six months. It lopped off eight staffers (leaving 53), planned to cut down the little color it now uses, and the number of staff-written articles. Gone, with ex-Editor Henry Wallace, was the dream of a big, expensive-looking magazine for 330, 000. Circulation, which reached a high of 96,411 last January when Wallace announced his presidential candidacy, was down to 80,000 and would probably slide lower. The circulation campaign that helped bring in new readers has been dropped; it cost too much. Said Publisher Daniel Mebane: “We’ve been having a spring and summer slump which is somehow more than normal . . .”
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