Business: Motor Situation

By last week enough manufacturers of motor vehicles had announced production figures for April to indicate that their sales this season would overtop last year. Some statistics:

April 1928 April 1927

Chevrolet …………….. 132,000 111,937

Oakland and Pontiac ……. 27,061 19,926

Dodge…………….22,533 14,272

Studebaker …………….. 14,500 12,900

Reo …………………5,277 5,519

Graham-Paige ………..8,275 2,830

Hupp……………….. 8,082 4,111

Packard ……………… 4,600 2,147

Cadillac and La Salle ……. 3,300 2,653

¶ Pierce-Arrow last week announced a new five-passenger club brougham ; in any one of three colors, roomy; to sell for $2,750.

Graham-Paige also announced new models last week—a coupe and a cabriolet, each 6-cylinder; each to sell at $2,185.

¶ President Walter P. Chrysler of Chrysler Motors told his stockholders last week that the De Soto Motor Corp. now owned and operated by Chrysler, will soon introduce a new six-cylinder car to automobile buyers and the name of a Spanish explorer to the list of striking motor trademarks.*

¶ Two million old motor cars are scrapped annually in the U. S., stated the National Automobile Chamber of Commerce.

* Hernando de Soto (1496-1542) reached the Mississippi in 1541. René Robert Cavelier, Sieur de La Salle (1643—1687) rediscovered the Mississippi in 1682.