• U.S.

The Press: Hearst’s Eighth

1 minute read

Weakest spot in the weakened Hearst empire has for many months been the Chicago Herald & Examiner. Further devitalized by a Newspaper Guild strike, which cost it an estimated $30,000 a week in advertising revenue, the Herex was kept going for two reasons: 1) it accounted for 1,000,000 circulation of Hearst’s rich American Weekly; 2) it was one of Chicago’s two morning newspapers. Last week the bankers who manage the Hearst finances decided they could no longer carry the Herex. This week it merged with the evening American, leaving the No. 2 U. S. city with only one morning paper, the Tribune. The Heraid-American will publish a Sunday edition to keep the American Weekly’s Chicago circulation intact. Guildsmen announced that the strike would go on, “no matter how Hearst changes around the structure of his newspapers.”

The Herex was the eighth Hearstpaper to fold in two years, after Portland’s News-Telegram (see above) the 80th U. S. daily newspaper.

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