The Press: Foshay Flashes

Since 1929, whenever civic-proud residents of Minneapolis looked at their tallest building, they have read, in huge, indelible black letters encrusted on all four of its sides, the name of the utilities tycoon who built the building and later went to Leavenworth from which he was paroled two years ago. Last week the Minneapolis Journal gave them something to stare at besides that big FOSHAY. Using the invention of another local prodigy, Louis L. Rustad, the Journal strung a network of neon tubing around the top of the Foshay Tower, began displaying “sky flashes” of the latest news in six-foot-high running messages.