RACES: No More Magic

New Orleans Luck Powder . . . Money-bringing Luck Bags, Holy Oil, and Dragon’s Blood . . . Mystic Brahma lodestones . . . The Great 7 to 1 Dream Book. . . .

With such advertisements in Negro journals are U. S. blackamoors, a few generations removed from their African fetishes, beguiled by sharp traders on primitive superstition.

Last week the Aframerican Pittsburgh Courier dealt a hard blow to the powers of darkness. It announced that it would hereafter reject “all advertising pertaining to luck, mysticism, fortunetelling, get rich-quick schemes,” and the like.

Editorialized the Courier: “We regard this type of advertising as a reflection on the intelligence of our readers. … Six years ago we took the initial stand against advertising revolvers; and while it was costly, we believe that the elimination of such advertising served a good purpose.”