Business & Finance: Sales Stunts

Policy. Russell Manufacturing Co., makers of Rusco Brake Lining, announced that every motorist who buys Rusco lining will be given a $100 first aid, medical, or hospital insurance policy, issued by Lloyds Casualty Co. Contingent clause in the insurance is that the motorist must have his brakes tested once a month at any of the 40,000 U. S. Rusco stations.

“Bet a Hat.” Knox the Hatter (Manhattan) advertised: “Pay like a gentleman … if you must bet on your favorite sport, bet something you’d like to win. Bet a Knox Hat. . . .”

Truck Advts. Railway Express Agency added to its non-operating income, created a new advertising medium. For the first time, space on express trucks was sold to advertisers. On one side of all the company’s 8,000-odd vehicles was slapped an advertisement for Wrigley’s gum; on the other, for Chesterfield cigarets. Each space costs $3 per week. The advertising is being directed by Barron Collier, president of Barron G. Collier, Inc. This company has rights to almost all transportation media in the U. S., Mexico, Cuba, Canada. It places advertising in 85,000 cars with a monthly circulation of over 1,200,000,000 people.