1 minute read
Melissa August, Val Castronovo, Rachel Dry, Daren Fonda, Michael Jackson, Ellin Martens, Benjamin Nugent, Michele Orecklin, Julie Rawe, John Rosenblatt and Josh Tyrangiel

THE BACKLASH STARTS HERE The habit of naming an urban district by fragmenting and contracting the names of its borders (e.g., Manhattan’s SoHo, South of Houston Street), hoping to imply a newfound hipness, has grown into a cultural virus:

SoNo: South Norwalk in Connecticut WeHo: West Hollywood SoBe: South Beach in Miami SoBro: South Bronx in New York City SeaTac: Area around Seattle and Tacoma LoDo: Lower Downtown in Denver SoMa: South of Market Street in San Francisco NeChe: Northeast Chelsea in New York City SoDo: South of Downtown in Seattle SoNa: South of Narodni Street in Prague

More Must-Reads from TIME

Contact us at letters@time.com