Melissa August, Val Castronovo, Matthew Cooper, Ellin Martens, Paruedee Nguitragool, Desa Philadelphia, Julie Rawe, Alain Sanders and Josh Tyrangiel
NOVEL ADVERTISING Bill Fitzhugh’s book Cross Dressing, out in June, will be the first work of fiction to contain paid product placement (for Seagram liquor). How might famous works have been changed if other authors had come up with this idea?
–Romeo and Juliet: “But, Microsoft! What light through yonder Windows 2000 breaks?”
–Lolita: “Lolita, light of my Life Savers, fire of my loins.”
–The Rime of the Ancient Mariner: “Water, water, everywhere, nor an Evian drop to drink.”
–A Tale of Two Cities: “It was the best of TIME, it was the worst of TIME.”
More Must-Reads from TIME
- Inside Elon Musk’s War on Washington
- Introducing the 2025 Closers
- Colman Domingo Leads With Radical Love
- Why, Exactly, Is Alcohol So Bad for You?
- The Motivational Trick That Makes You Exercise Harder
- 11 New Books to Read in February
- How to Get Better at Doing Things Alone
- Column: Trump’s Trans Military Ban Betrays Our Troops
Contact us at letters@time.com