• U.S.

Indicators: Nov. 22, 1999

1 minute read
TIME

BEER Football season is in high gear, and the brews are flowing–especially in Nevada

Annual U.S. sales in millions of barrels

1993 188.4 1998 193.3 2003 (proj.) 203.9

Per capita consumption in gallons

AVERAGE 22 HIGH: NEVADA 34 LOW: UTAH 13

Sources: Beverage Marketing Corp. and Beer Institute

HOLIDAY BUDGET It’s up 16% this year for the average American

–1999 holiday-spending estimate

Gifts $1,088 (70%)

Entertaining $188 (12%)

Travel $151 (10%)

Cards, gift-wrap and decorations $77 (5%)

Other (3%)

Source: American Express Retail Index

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