• U.S.

Colorado: Nuclear Confrontation

1 minute read

Sometimes the medium gets in the way of the message. Last week the Colorado chapter of Greenpeace unveiled an antinuclear billboard blitz near the idle Rocky Flats nuclear-weapons plant outside Denver — and ran afoul of another environmental group: Citizens Against Billboards on Highway 93.

Greenpeace’s six-month campaign features a series of garish Day-Glo-red posters. The signs on the northbound side of the highway depict a worker in a protective suit and gas mask, and the southbound versions show an exploding nuclear bomb. Until Greenpeace slapped its posters on the billboards, they had been blank for two years as a result of a successful boycott against local merchants who advertised on them. “It’s not clear whether Greenpeace should be labeled environmental nitwits or environmental traitors,” groused Tom Lustig, an attorney for the anti-billboard group. Countered Jason Salzman, a Greenpeace staff member: “If we don’t stop the arms race, we’ll be in no position to worry about billboards.”

More Must-Reads from TIME

Contact us at letters@time.com