THE PRESS 1971: For the Liberated Female: Ms. Magazine

For the Liberated Female

In an effort to advance the cause of Women’s Liberation, the feminist movement has launched a host of publications ranging from radical underground broadsides (Off” Our Backs) to slick monthlies (New Woman). Some of these new journals now appear only sporadically because of money troubles. The latest Lib effort previews this week as a 44-page supplement to the year-end issue of New York magazine. It seems far more promising than its predecessors, principally because its editor is feminism’s superstar, Gloria Steinem.

Titled Ms. after the movement’s preferred form of female address (instead of Mrs. or Miss), the magazine seems to have a lot of New York’s clubby, with-it intensity but not enough of its firecracker prose or provocative flair.