--- title: The Mentalist: CBS's Psychic Friend description: The Mentalist shows that it's still possible to win a big network audience — with a trick or two canonical: https://time.com/archive/6688256/the-mentalist-cbss-psychic-friend/ author: James Poniewozik article:opinion: false article:content_tier: free article:published_time: 2009-04-27T04:00:00.000Z article:modified_time: 2026-02-27T16:56:42.172Z article:section: Entertainment og:title: The Mentalist: CBS's Psychic Friend og:description: The Mentalist shows that it's still possible to win a big network audience — with a trick or two og:url: https://time.com/archive/6688256/the-mentalist-cbss-psychic-friend/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3a350a14c2757554/698a477a86f68ef80c6f38c9/360_amentalist_0427.jpg?branch=production&width=750&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: 360_amentalist_0427.jpg og:type: article twitter:card: summary_large_image twitter:title: The Mentalist: CBS's Psychic Friend twitter:description: The Mentalist shows that it's still possible to win a big network audience — with a trick or two twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3a350a14c2757554/698a477a86f68ef80c6f38c9/360_amentalist_0427.jpg?branch=production&width=750&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) # The Mentalist: CBS's Psychic Friend > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. by [James Poniewozik](https://time.com/author/james-poniewozik/) Apr 27, 2009 4:00 AM UTC  Jane (Baker) uses observations the way Superman used X-ray vision. Jane (Baker) uses observations the way Superman used X-ray vision. by [James Poniewozik](https://time.com/author/james-poniewozik/) Apr 27, 2009 4:00 AM UTC We all know by now the problems with major-network TV. There are too many other channels, other media, other diversions. The audience has been sliced and diced into confetti, and it is no longer possible for a new drama to get tens of millions of viewers to sit down on their couches and watch the same thing at the same time. And then there’s _The Mentalist_. CBS’s latest crime procedural, starring hunky Simon Baker as phony psychic turned sleuth Patrick Jane, is not just the biggest new hit of the season; it is arguably the only new hit of the season. It reliably draws huge audiences, even in weeks when it has run against _American Idol_ — as many as 20 million viewers, nearly double the audience of the nearest new contender, Fox’s _Fringe_. ([See the top 10 TV series of 2008.](https://www.time.com/time/specials/2008/top10/article/0,30583,1855948%5F1863395,00.html)) There is, at first blush, no good reason for this. There is nothing unique or distinctive about _The Mentalist_ (which is not to say that it’s a bad show — more about that in a minute). There’s no cutting-edge science, no fancy camera work, no how-did-they-think-of-that hook. Every week, Jane goes out, talks to people, observes details and solves uncomplicated cases the same way Columbo did 35 years ago. We’ve seen this a million times before on television. And that’s exactly the point. In today’s media environment, there are two ways broadcast networks can draw a big audience, as they did in the halcyon precable days. One is by programming series, like _Idol_ and _Dancing with the Stars_, that are essentially sporting events. That is, they are simple to follow, they can be enjoyed by a wide demographic and age range, and — most important — they have no shelf life. There are winners and losers, and spoilers abound the next day. So you watch them that night, as they happen — not on DVR or Hulu — or you might as well not watch them at all. And that means you watch them with commercials, without which network TV becomes a charitable enterprise. The other way is to program TV for the shrinking, but still substantial group of people who don’t want TV to change. There remains an audience unwilling to study quantum physics and comparative religion to watch _Lost_; who do not have a Slingbox stacked on a TiVo on top of an Apple TV; who simply want to turn on a TV set at the end of a long day and watch an uncomplicated damn TV show, in real time, on the hour, the way God intended. ([See the 50 best inventions of 2008.](https://www.time.com/time/specials/packages/0,28757,1852747,00.html)) This is CBS’s audience — sometimes older, sometimes not, but generally more conservative in its tastes — and the network serves these people perfectly. While competitors make TV to court fickle viewers distracted by video games and the Internet, CBS — with crime shows like NCIS and sitcoms like _Two and a Half Men_ — makes TV for people who like television. (How old school is _The Mentalist_? You can’t even watch it online.) That said, _The Mentalist_ works because it’s such an elegant example of its kind; if it’s comfort food, it’s prime-grade meat loaf. Much credit goes to the sly scripts, overseen by Bruno Heller (HBO’s _Rome_), which take the viewer to familiar places by clever routes, providing a jocular corrective to the relentless noir gore of CSI et al. The mysteries are engaging but not byzantine; you can probably figure out the culprit just a step before Jane does. And who doesn’t want a handsome man to make him or her feel smart? But chief credit goes to Baker, and not just because he’s easy on the eyes. His (mildly) reformed flimflam man takes a cool, roguish pleasure in solving murders by reading the same tells and tics he once used to con people into thinking they were talking to dead loved ones. In one episode, he offhandedly tells a suspect woman what her type is — “sporty bad boys with a hidden masochistic streak” — and when she denies it, he grins and adds, matter-of-factly, “No, that was a bull’s-eye.” The joy of the scene is Jane’s sheer satisfaction in figuring out what makes her tick; murder or no, he’d be glad to throw in the embarrassing revelation as a freebie. There’s something creepy — but delightfully so — about how Jane looks at the rest of us as simple machines whose gears he can see whirring on the surface. CBS, which gets a 60% female audience for _The Mentalist_, has sold Jane as a woman’s fantasy: “Finally, a man who listens.” But really — and entertainingly — he’s more like a superman who listens in. At this moment, the networks are finalizing their fall slates to announce to advertisers in May. Can they bring back the glory days by cloning a dozen _Mentalists_? Doubtful. The audience for throwback TV is limited, and CBS has close to a lock on it. But the competition is still likely to try. As Patrick Jane knows, people are greedy and prey to temptation, and they fall into predictable patterns of behavior. It doesn’t take a psychic to see that. [See the 100 best TV shows of all time.](https://www.time.com/time/specials/2007/article/0,28804,1651341%5F1659188,00.html) [See the top 10 TV episodes of 2008.](https://www.time.com/time/specials/2008/top10/article/0,30583,1855948%5F1863367,00.html) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/archive/6688256/the-mentalist-cbss-psychic-friend/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/archive/6688256/the-mentalist-cbss-psychic-friend/"},"headline":"The Mentalist: CBS's Psychic Friend","datePublished":"2009-04-27T04:00:00.000Z","dateModified":"2026-02-27T16:56:42.172Z","description":"The Mentalist shows that it's still possible to win a big network audience — with a trick or two","url":"https://time.com/archive/6688256/the-mentalist-cbss-psychic-friend/","keywords":[],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3a350a14c2757554/698a477a86f68ef80c6f38c9/360_amentalist_0427.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"James Poniewozik","url":"https://time.com/author/james-poniewozik/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3a350a14c2757554/698a477a86f68ef80c6f38c9/360_amentalist_0427.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"360_amentalist_0427.jpg","caption":"Jane (Baker) uses observations the way Superman used X-ray vision.","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/archive/6688256/the-mentalist-cbss-psychic-friend/","name":"The Mentalist: CBS's Psychic Friend"}}]}] ```