--- title: French Color Wheel description: During a season in which color reigns supreme, Jean-Gabriel Causse has taken pigment research to scientific extremes. Causse's Paris-based T-shirt company, Bluebretzel, offers three unisex shapes in... canonical: https://time.com/archive/6682950/french-color-wheel/ author: Kate Betts article:opinion: false article:content_tier: free article:published_time: 2007-11-19T05:00:00.000Z article:modified_time: 2026-02-27T10:15:17.215Z article:section: U.S. og:title: French Color Wheel og:description: During a season in which color reigns supreme, Jean-Gabriel Causse has taken pigment research to scientific extremes. Causse's Paris-based T-shirt company, Bluebretzel, offers three unisex shapes in... og:url: https://time.com/archive/6682950/french-color-wheel/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: French Color Wheel twitter:description: During a season in which color reigns supreme, Jean-Gabriel Causse has taken pigment research to scientific extremes. Causse's Paris-based T-shirt company, Bluebretzel, offers three unisex shapes in... twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [U.S.](/section/us/) # French Color Wheel by [Kate Betts](/author/kate-betts/) Nov 19, 2007 5:00 AM CUT by [Kate Betts](/author/kate-betts/) Nov 19, 2007 5:00 AM CUT During a season in which color reigns supreme, Jean-Gabriel Causse has taken pigment research to scientific extremes. Causse’s Paris-based T-shirt company, Bluebretzel, offers three unisex shapes in “mythic” shades. So if you are obsessed with the raspberry color of Berthillon ice cream (above) or the brown of the Mona Lisa’s eyes, he has replicated those colors exactly on fair-trade cotton T shirts with 5% cashmere fibers. Causse, a former advertising executive, has replicated other iconic colors, such as the original rust shade of the Eiffel Tower, the black of Beluga caviar at Caviar Kaspia, the green of a Citroën 2CV and the bright white of the sand on Hyams Beach at Jervis Bay, Australia. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/archive/6682950/french-color-wheel/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/archive/6682950/french-color-wheel/"},"headline":"French Color Wheel","datePublished":"2007-11-19T05:00:00.000Z","dateModified":"2026-02-27T10:15:17.215Z","description":"During a season in which color reigns supreme, Jean-Gabriel Causse has taken pigment research to scientific extremes. Causse's Paris-based T-shirt company, Bluebretzel, offers three unisex shapes in...","url":"https://time.com/archive/6682950/french-color-wheel/","keywords":[],"thumbnailUrl":"","author":[{"@type":"Person","name":"Kate Betts","url":"https://time.com/author/kate-betts/"}],"articleSection":"U.S.","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/us/","name":"U.S."}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/archive/6682950/french-color-wheel/","name":"French Color Wheel"}}]}] ```