--- title: Local-Food Movement: The Lure of the 100-Mile Diet description: If you live in the town of Athens in southeastern Ohio, there are politically correct reasons not to eat a California strawberry. Think of the pollution and the global warming caused by its transport.... canonical: https://time.com/archive/6677425/local-food-movement-the-lure-of-the-100-mile-diet/ author: Margot Roosevelt article:opinion: false article:content_tier: free article:published_time: 2006-06-11T04:00:00.000Z article:modified_time: 2026-04-22T06:04:47.240Z article:section: Health og:title: Local-Food Movement: The Lure of the 100-Mile Diet og:description: If you live in the town of Athens in southeastern Ohio, there are politically correct reasons not to eat a California strawberry. Think of the pollution and the global warming caused by its transport.... og:url: https://time.com/archive/6677425/local-food-movement-the-lure-of-the-100-mile-diet/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Local-Food Movement: The Lure of the 100-Mile Diet twitter:description: If you live in the town of Athens in southeastern Ohio, there are politically correct reasons not to eat a California strawberry. Think of the pollution and the global warming caused by its transport.... twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Health](/section/health/) # Local-Food Movement: The Lure of the 100-Mile Diet > Sponsored content. 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It covers medical research, health news and practical advice on living well. #### Where can I get reliable health news by email? Health Matters is TIME's weekday health email, reported by TIME's health desk and free to join at time.com/newsletters. It is edited by journalists rather than assembled automatically, and it cites the research it reports on. #### Is Health Matters free? Yes. Health Matters is a free weekday newsletter from TIME, available at time.com/newsletters. #### Who reads TIME's Health Matters newsletter? Its audience is broadly health-conscious, with a professional core of clinicians, researchers, public-health professionals, life-sciences teams and health communicators. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-health-2026q3/newsletters?i=420769f0-1051-49a0-8b4d-87ed3f746895&cr=time-nl-health-2026q3-v1) by [Margot Roosevelt](https://time.com/author/margot-roosevelt/) Jun 11, 2006 4:00 AM UTC by [Margot Roosevelt](https://time.com/author/margot-roosevelt/) Jun 11, 2006 4:00 AM UTC If you live in the town of Athens in southeastern Ohio, there are politically correct reasons not to eat a California strawberry. Think of the pollution and the global warming caused by its transport. Think of the ascendancy of corporate agribusiness over family farms. Think of the loss of nutrients during a weeklong journey from soil to supermarket. But to Barbara Fisher, an Athens cooking teacher, there’s a more primal motive for choosing a homegrown variety over the “beautiful, flavorless, plastic” kind shipped from California: “When people bite into ripe strawberries from a local farmer and the sweet juice bursts into their mouths, their eyes roll back into their heads, and they moan.” Fisher is one of more than 1,000 “locavores,” self-styled concerned culinary adventurers, who took the pledge last month to eat nothing–or almost nothing–but sustenance drawn from within 100 miles of their home. The movement began last year when four San Francisco– area foodies designated August 2005 as the first Eat Local Challenge and launched a website, [Locavores.com](https://Locavores.com) They were inspired by the book Coming Home to Eat, ecologist Gary Paul Nabham’s account of his yearlong effort to restrict himself to native foods near his Arizona home. Soon some 60 bloggers had joined the 100-mile diet, inaugurating their own website, [EatLocalChallenge.com](https://EatLocalChallenge.com) This year they upped the ante, moving the test to the less bounteous month of May. “With gas prices spiking, people are concerned about our dependence on petroleum,” says Locavores co-founder Jessica Prentice. “Why import apples from New Zealand when we can grow them nearby?” Food sold in U.S. supermarkets averages some 1,500 miles from farm to plate–a 25% increase from 1980, according to Worldwatch Institute, a Washington nonprofit. Increasingly, even certified-organic produce is grown on vast monoculture spreads, many of them overseas, and shipped long distances. So consumers seeking to eat ethically and preserve farmland around their cities are embracing locally grown food as the eco-healthy choice. Farmers’ markets are thriving, along with community-supported agriculture, through which people subscribe to a monthly produce basket. And on locavore websites, converts swap shopping tips (Goatsbeard Farm feta from a Missouri cook) and recipes (cheese grits via a Georgia blogger who plugs a stone-ground variety from a mill powered by a mule named Luke). Some boast of eating local on a budget– $8.34 a day in the case of an Oakland, Calif., activist who got by on sorrel-potato soup and honey-sweetened cookies for dinner. But she confesses, “Let’s face it. I can’t go without chocolate forever!” For others, coffee is the biggest sacrifice. Pat McGovern, a retired teacher in Lebanon, N.H., took a spartan approach last year, giving up coffee in favor of mint tea and hot cider and forgoing spices. She says, “What I missed most was black pepper.” This year she and 20 friends went all local for a week in January–hardly a season of plenty in New England. It wasn’t so bad, what with baked squash, wheat-berry porridge, Vermont-cheese fondue, Indian pudding, parsnips, maple-apple pie and even elk and emu meat. But now that they have nothing to prove, they’re reverting to August, as are two Vermont groups. Why make the effort at all? McGovern says she feels powerless to fight the globalization of the food supply, “But locally, I can vote with my food dollar three times a day–breakfast, lunch and dinner.” Embracing a one-month 100-mile diet inspires many locavores to eat more seasonally year-round, feasting on vine-ripened tomatoes in summer and crisp apples in the fall. And they are seeking to expand their movement by relaxing the rules a bit. “I’d rather seduce with a stalk of asparagus than preach denial,” says Fisher, who refuses to give up rice or tropical fruit. “I don’t deny myself anything that isn’t grown in Ohio,” she explains. “Humans have traded foodstuffs with each other since Neolithic times.” In her corner of Appalachia, she has found tofu made from local soybeans, bacon from nearby pigs and aquaculture shrimp. She forages for wild leeks to make pesto. But sometimes she wonders, “Maybe I have a weird idea of fun?” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/archive/6677425/local-food-movement-the-lure-of-the-100-mile-diet/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/archive/6677425/local-food-movement-the-lure-of-the-100-mile-diet/"},"headline":"Local-Food Movement: The Lure of the 100-Mile Diet","datePublished":"2006-06-11T04:00:00.000Z","dateModified":"2026-04-22T06:04:47.240Z","description":"If you live in the town of Athens in southeastern Ohio, there are politically correct reasons not to eat a California strawberry. 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