Fast-Track Relaxation

If you’re in the States and need some quick, on-the-road pampering to keep your sanity intact, here’s a solution. Two cutting-edge spas offer new services geared to clients who haven’t had the wherewithal to book months in advanceand in one case, there are even free products in the mix.

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Bliss Spa celebrates its partnership with the W Hotel chain with a new location, bliss49, in New York City’s W Hotel at 49th Street and Lexington Avenue. It opened last month, and three more spas are set to open in 2005 in W Hotels in Los Angeles, San Francisco and Chicago. The New York spa, which features a manicure-pedicure lounge, a shaving station, and women’s and men’s locker rooms with saunas and aromatherapy-infused steam rooms, will also offer unique treatments like Bliss’s Carrot & Sesame Body Buff and Triple Oxygen facial. But the biggest bonus is that hotel guests will receive priority booking, which means they won’t have to endure the spa’s famously long waiting timeover two monthsfor a reservation.

Fresh, the Boston-based bath-and-body brand, has opened Espace, an in-store spa that encourages clients who come in for treatment to try new products. “These individual appointments allow us to have a better understanding of our clients’ needs,” says Lev Glazman, who, along with his wife Alina Roytberg, founded the Fresh brand in 1991 with a line of all-natural soaps that the couple sold out of a Boston storefront. These days Fresh includes skin-care, body-care and makeup lines. Glazman calls Fresh’s latest service, which is available in New York, Las Vegas and Los Angeles, the “try-and-buy” approach to marketing: book yourself for any one of five face treatments and three body treatments (from $75 to $185), and you’ll receive a free in-store shopping spree to the equivalent price of the service. Now that is bliss.