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---
title: The Gaffe-O-Meter
description: Presidential candidates really do say the darnedest things. We ranked the best of the worst
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author: TIME Staff
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article:published_time: 2012-11-19T05:00:00.000Z
article:modified_time: 2026-02-26T16:28:05.993Z
article:section: Politics
og:title: The Gaffe-O-Meter
og:description: Presidential candidates really do say the darnedest things. We ranked the best of the worst
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twitter:title: The Gaffe-O-Meter
twitter:description: Presidential candidates really do say the darnedest things. We ranked the best of the worst
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* [Politics](/section/politics/)

# The Gaffe-O-Meter

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> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=183294c3-6c36-45ac-a905-4c3ec220c9ca&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% |
| Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% |
| Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% |

Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
*   All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=183294c3-6c36-45ac-a905-4c3ec220c9ca&cr=time-nl-network-2026q3-v1).
*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=183294c3-6c36-45ac-a905-4c3ec220c9ca&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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by 

[TIME Staff](https://time.com/author/time-staff/)

Nov 19, 2012 5:00 AM UTC

by 

[TIME Staff](https://time.com/author/time-staff/)

Nov 19, 2012 5:00 AM UTC

HAPLESS

RYAN

“I had a 2-hour-and-50-something.”

Aug. 22, 2012, when asked about his personal best marathon time, which was actually just over four hours

OBAMA

“Voting is the best revenge.”

Nov. 2, 2012, trying to motivate Ohio supporters who had booed Romney; the GOP nominee responded by encouraging voters to “vote for love of country”

HUNTSMAN

“When’s the delivery food coming?”

Oct. 24, 2011, on The Colbert Report, after the show played Chinese-sounding music; the comment, intended to be a joke, was blasted in the blogosphere

CAIN

“Ubeki-beki-beki-beki-stan-stan.”

Oct. 10, 2011, admitting that he didn’t know the President of Uzbekistan because, he explained, it’s a “small, insignificant state” that isn’t worthy of U.S. attention

ROMNEY

“Rick, I’ll tell you what–10,000 bucks. $10,000 bet.”

Dec. 10, 2011, in response to Perry’s assertion that he was for individual mandates before he was against them

OBAMA

“The private sector is doing fine.”

June 8, 2012, explaining that the economy was slowly improving; Republicans used the comment to argue that Obama doesn’t understand reality

SANTORUM

“I don’t want to make black people’s lives better.”

Jan. 1, 2012, taking a dig at those who he says abuse the welfare and Medicaid systems; Santorum later said he was misunderstood

GINGRICH

“I don’t think right-wing social engineering is any more desirable than left-wing social engineering.”

May 15, 2011, criticizing changes to Medicare in Ryan’s budget

OBAMA

“After my election, I have more flexibility.”

March 26, 2012, asking then Russian President Dmitri Medvedev for “space” on missile-defense negotiations, when Obama thought nobody else was listening

ROMNEY

“I like being able to fire people.”

Jan. 9, 2012, arguing that Americans should be allowed to switch insurance companies if they’re not happy with their coverage; Democrats used the line to reinforce their image of Romney as a cold, calculating businessman

HARMFUL

BACHMANN

A mother “told me that her little daughter took that \[HPV\] vaccine … and she suffered from mental retardation thereafter.”

Sept. 12, 2011, kicking off a major medical controversy

PERRY

“The third one, I can’t. Sorry. Oops.”

Nov. 9, 2011, after listing two of the three federal agencies he had promised to cut if elected–and effectively torpedoing his campaign

BIDEN

“How they can justify … raising taxes on the middle class that’s been buried the last four years?”

Oct. 2, 2012, attacking Republicans for their tax plan–and accidentally taking a swipe at Obama

OBAMA

“You can’t change Washington from the inside.”

Sept. 20, 2012, offering up what Romney would later call “an act of surrender”

ROMNEY

“There are a few things that were disconcerting.”

July 25, 2012, questioning whether London was prepared to host the Olympic Games, which caused British papers to brand him Mitt the Twit

BIDEN

“They’re going to put y’all back in chains.”

Aug. 14, 2012, refuting the Republicans’ assertion that reducing regulation would “unchain” the economy; critics seized on the comment, which was delivered to a largely black audience

RYAN

“It would take me too long to go through all the math.”

Sept. 30, 2012, when asked to explain the specifics of the tax plan he and Romney were proposing

ROMNEY

“Corporations are people, my friend.”

Aug. 11, 2011, explaining that corporate profits make their way into people’s pockets; opponents used the line to reinforce his image as an out-of-touch plutocrat

OBAMA

“If you’ve got a business–you didn’t build that.”

July 13, 2012, explaining how government helps spur entrepreneurship; conservatives spun the remark as an attack on private enterprise

ROMNEY

“My job is not to worry about \[47% of Americans\].”

May 17, 2012, speaking at a $50,000-a-plate fundraiser; a secret video of his remarks, obtained by Mother Jones, logged 3.2 million hits on YouTube and set off a media firestorm

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