• U.S.

Milestones, Oct. 15, 1951

3 minute read

Born. To Tyrone Power III, 37, swashbuckling hero of Hollywood historical romances (Prince of Foxes, Blood and Sand), and his second wife, Linda Christian Power (real name: Blanca Rosa Welter), 27, retired starlet: their first child, a daughter. Name: Romina Francesca. Weight: 6 Ibs. 11 oz.

Died. Lieut. General Hugh Aloysius Drum (ret.), 72, who as Pershing’s Chief of Staff helped chart allied victory in World War I, was in charge of security and blackouts on the East Coast in World War II; of a heart attack; in his office in the Empire State Building, of which he had been head since 1944; in Manhattan.

Died. Anton Frederik Philips, 77, co-builder with his brother Gerard of Europe’s vast Philips electrical products corporation, one of the world’s biggest, which makes everything from light bulbs to cinema equipment, employs 80,000 workers in plants in 45 countries; of a heart ailment; in Eindhoven, The Netherlands, which the Philips brothers transformed from a village to an industrial city.

Died. F. W. Fitch, 81, shampoo millionaire (“Fitch’s Dandruff Remover Shampoo,” “Fitch’s Ideal Hair Tonic”); in Des Moines. Born into a poor Iowa family, he started work at eight as a farmhand, became a barber and concocted a tonic that temporarily removed dandruff. When he found many willing buyers, he stopped barbering, moved his equipment from his house to a plant, started on a business which cleaned up $11 million a year by 1946.

Died. W. K. Kellogg, 91, cereal tycoon (Corn Flakes, Rice Krispies); of a circulatory ailment; in Battle Creek, Mich. His $50 million fortune—and that of the whole breakfast-food industry—grew out of the Health Reform Institute, a water cure operated in Battle Creek by the Seventh Day Adventists. When they abandoned it in 1876, Kellogg’s doctor-brother, John, turned it into the Battle Creek Sanitarium, invented flaked cereals to feed his patients. One of them, C. W. Post, took up the idea, made a success marketing Post Toasties and Grape Nuts. Thus encouraged, Kellogg set up—at the age of 39—his own cereal plant, capitalized on the nation’s first enthusiasm for the new, ready-to-serve product, helped make it a national institution. Kellogg gave most of his millions to the Kellogg Foundation for children’s charity, pioneered in establishing a six-hour day (at eight-hour wages) for his 2,000-odd employees, and transformed his home town by giving it, among other things, 14 schools, an auditorium and an airport. Twice widowed, he was a gloomy, awkwardly bashful man, with no social life to speak of, and one main diversion: breeding Arabian steeds (including Jadaan, ridden by Rudolph Valentino in Son of the Sheik).

More Must-Reads from TIME

Contact us at letters@time.com