AUTOS: Ford’s Finest

In Lincoln-Mercury showrooms this week, well-heeled auto buyers inspected the new $10,238 Mark IV Continental limousine. Priced nearly $3,000 above the top of the 1957 line, a $7,500 convertible, the Continental includes as standard equipment $2,044 worth of accessories and usually optional equipment. These range from a $25 chrome curb-guard molding, up through electric doorlocks ($59.15 for four doors) to dual radios ($152.70 apiece) and dual air conditioners ($440 apiece). When the retractable curved-glass partition between the front and back seats is up, passengers and chauffeur can listen to different radio programs in individually adjusted air conditioning. Like the original model T, the limousine comes in just one color, black.