The Theater: The High Cost of Playgoing

South Pacific, Broadway’s biggest current moneymaker, was taking in some $7,000 a night last week. But, its producers estimated, ticket scalpers were making $18,000 a night on the same show. Indignantly, Broadway’s leading angel, Howard S. Cullman, totted things up: in a year, he figured, South Pacific will take in $3,000,000 while its parasites rake in $8,000,000. The public goes on paying for both.