ADVERTISING: No Kin

Among the book ads in the New York Herald Tribune’s weekly book section this week appeared a pertinent insert by a distilling company. After receiving hundreds of inquiries and orders pertaining to the Kinsey Report, which is published in Philadelphia, Philadelphia’s Kinsey Distilling Corp. finally decided that it was time to set the record straight—and get its bit of publicity besides. Said the ad:

“There is no connection between the Kinsey Distilling Corp. and the W. B. Saunders Publishing Company, the Kinsey Report or its author, Dr. Alfred C. Kinsey. Nor are Dr. Kinsey and Mr. J. G. Kinsey, founder of the distillery that bears his name, related.

“Many of our friends among our jobbers, dealers and the consumer public continue to write us for copies of The Kinsey Report, under the mistaken notion that it is distributed free by the Kinsey Distilling Corp. We wish to advise them (especially those who forward us labels from Kinsey Whiskey or Kinsey Gin) that their request for copies of Sexual Behaviour in the Human Male (popularly known as The Kinsey Report) should be directed to their local bookseller or to the publisher . . .”