Apple is said to be looking to bolster its streaming music business with a possible acquisition of Beats Electronics. Why would Apple want to buy the company?
The reported $3.2 billion price tag would be Apple’s largest single acquisition to date. From the iconic Beats headphones to streaming music, the buyout makes a lot of sense: the era of digital downloads is coming to an end and Apple is still without its own truly successful streaming music service.
If completed, the deal would be Apple CEO Tim Cook’s boldest move yet to place his own signature on the tech giant, more than two years after the death of co-founder Steve Jobs.
Watch the video above for more.
More Must-Reads From TIME
- The Real Reason Florida Wants to Ban AP African-American Studies, According to an Architect of the Course
- Column: Tyre Nichols' Killing Is The Result of a Diseased Culture
- Without Evusheld, Immunocompromised People Are on Their Own Against COVID-19
- Here Are All the Movies and TV Shows That Make Up the New DCU
- TikTok's 'De-Influencing' Trend Is Here to Tell You What Stuff You Don't Need to Buy
- Column: America Goes About Juvenile Crime Sentencing All Wrong
- Why Your Tax Refund May Be Lower This Year
- Brazil Wants to Abandon a 34,000-Ton Ship at Sea. It Would be an Environmental Disaster
- The 5 Best New TV Shows Our Critic Watched in January 2023
