By TIME Video
Apple is said to be looking to bolster its streaming music business with a possible acquisition of Beats Electronics. Why would Apple want to buy the company?
The reported $3.2 billion price tag would be Apple’s largest single acquisition to date. From the iconic Beats headphones to streaming music, the buyout makes a lot of sense: the era of digital downloads is coming to an end and Apple is still without its own truly successful streaming music service.
If completed, the deal would be Apple CEO Tim Cook’s boldest move yet to place his own signature on the tech giant, more than two years after the death of co-founder Steve Jobs.
Watch the video above for more.
More Must-Reads from TIME
- Breaking Down the 2024 Election Calendar
- How Nayib Bukele’s ‘Iron Fist’ Has Transformed El Salvador
- What if Ultra-Processed Foods Aren’t as Bad as You Think?
- How Ukraine Beat Russia in the Battle of the Black Sea
- Long COVID Looks Different in Kids
- How Project 2025 Would Jeopardize Americans’ Health
- What a $129 Frying Pan Says About America’s Eating Habits
- The 32 Most Anticipated Books of Fall 2024
Contact us at letters@time.com