By Dan Kedmey
A new company has taken the copper-toned photo trend to its logical conclusion: Sunglasses that trap every waking moment in amber.
The startup, Tens, describes the new sunglasses as a “real life photo filter” that shades the world in an “uplifting tint” reminiscent of a photo from that golden-age of uplifting tints, the 1970’s.
The company launched a crowdsourced fundraiser on Wednesday with a fundraising goal of $16,000. By Thursday, the crowds had raised more than triple the funds. Judging from the initial response, the real life photo filters, priced at $61 a pair, was a gold-plated idea waiting to happen.
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- The Revolution of Yulia Navalnaya
- 6 Compliments That Land Every Time
- What's the Deal With the Bitcoin Halving?
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com